The Marketing and Communications Workgroup created this website to improve prevention marketing and to build systems capacity through increased collaboration and integration among prevention professionals. This collection of resources meets these goals by providing a place for you to find prevention marketing materials which help communicate to interest groups what the work you do looks like, and by connecting you with others who are doing similar work. Please feel free to share the items you see on this webpage on your websites and social media, use in publications, or for trainings and meetings. You are welcome and encouraged to include your own contact information on any of these items so your community will know to contact you for more information. For more information on including your contact information on materials other organizations created, check out our infographic on co-branding here. Table of Contents: What is Prevention? Prevention 101 How to Advocate for Prevention Courses and Webinars How to Tell a Better Story Using Social Media Graphics Success Stories and Testimonials Building Your Prevention Program Acknowledgements What is Prevention? These links help communicate the goals and strategies of prevention to your community and interest groups. They provide a starting point and are good “basic” resources that will help any person get a 101 level understanding of what our substance misuse prevention work looks like. What is Prevention: An Introduction - describes prevention in a way most people in your community will be able to understand it and how it could apply to them. What Is Prevention - This recorded presentation (33 minutes), developed by the Pacific SW PTTC orients viewers to the field of primary substance misuse prevention. Viewers will gain basic insight into primary prevention concepts such as risk and protective factors, evidence-based interventions, the Strategic Prevention Framework, and the coalition model. The Prevention Domain Video Series: What Do Prevention Specialists Do? – Experienced prevention specialists explain the International Certification & Reciprocity Consortium (IC&RC) Prevention Domains. Prevention 101 Slides When presenting to audiences who are new or unfamiliar with prevention, especially those lacking fundamental knowledge, consider offering introductory information. This slide deck is designed to help you quickly communicate what the work of prevention is about. Customize it to your organization's requirements or incorporate slides into existing presentations. Save time by sharing your community efforts with interest groups without starting from scratch. Click here to download, edit, and customize this slide deck to match your organization and community. How to Advocate for Prevention These resources empower you to effectively advocate for your work. Whether engaging with policymakers on the significance of prevention, discussing school-based support with educators, or conversing with funders, advocacy is integral to your efforts. Utilize these resources as a solid foundation for your advocacy journey. Maximizing Prevention Advocacy Through Co-Branding – This informational PDF provides a brief overview over how to co-brand prevention materials strategically. Alcohol and Cannabis Policy/Advocacy Resources Page – Provides an extensive list of resources to help take a deep dive into substance specific advocacy The Importance of Advocacy for Prevention: What It Is and Tips for Conducting It - This webinar is to increase the understanding and skills for prevention specialists to plan, facilitate, and implement advocacy strategies to support prevention goals. Courses and Webinars Watch these videos to learn how to improve your prevention marketing: Courses: Minecraft, not Ms. Pac-Man: Transforming Prevention Presentations for Today’s Audience Mountain Plains PTTC: Tips to Successfully Implement a Prevention Media Campaign Southeast PTTC: Best Practices for Prevention Media Campaigns Webinars: Harnessing the Power of Communication to Promote Your Prevention Message Communicating and Storytelling Resource List Webinar 1: Social Media Best Practices Webinar 2: Media Literacy as a Practical and Transferrable Skill Webinar 3: Using Media in Substance Misuse Prevention How to Tell a Better Story A Data Story – Visualizing with Purpose in Excel Mid-America PTTC: Social Media and Use of Technology – 4 webinars Guidebook: Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems Digital Media Best Practices SAMHSA Pacific Southwest PTTC: The Prevention Practitioner’s Guide to Social Media - ToolKit Using Social Media Graphics Are you looking for social media graphics to post on your social media? The PTTC and ORN have created a library of social media graphics for you to use. The graphics include content to help your community grasp prevention basics. Tailored for Facebook and Instagram, these graphics are versatile for other platforms too. Click on the format that best fits your needs: gif | mp4 Success Stories and Testimonials These videos highlight preventionists who are doing this work with success! Seeing other people talk about how prevention has worked well in their communities can be inspirational and help interested individuals to understand what this work can look like. These videos can be shared on social media, in presentations, or on websites. View and share these videos of prevention specialists describing their successes: How has the PTTC been valuable to you? What does prevention mean to you? What is your prevention story? Why should we prioritize prevention? Why should we prioritize prevention? - Leeanne Dodge Building Your Prevention Program These regional and national resources can be great resources for you to get to know to build your own prevention library and knowledge. They also provide great resources you can use and share with your community, as well as trainings and technical assistance. Use this how-to, one-page document to map out the resources you can connect with in your community. Regional Prevention Technology Transfer Center network Opioid Response Network Prevention Specialist Certification Boards National Prevention Network National Institute on Drug Abuse National Institute on Alcohol Abuse and Alcoholism This webpage was created by the Marketing and Communications Workgroup of the ORN Prevention Strategic Plan. The ORN Prevention Strategic Plan was developed from the Prevention Thought Leaders Meeting Proceedings Report, created in January of 2020. The overall plan identifies needs and actions related to the prevention field, with four workgroups created to complete tasks that would meet the identified needs and actions.