Presentation Slides
COURSE DESCRIPTION
Policy changes related to substance misuse prevention require a strategic approach and the use of evidence-based practices. In this session, participants will learn steps 1-4 of the 10-step policy building process. Each step includes equity focused policy considerations.
Policy Step 1: Drafting a Policy Action Statement
Policy Step 2: Building Organizational Connections for Compliance/Enforcement
Policy Step 3: Collecting Data
Policy Step 4: Developing the Policy Issue Brief
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PRESENTERS
Michael Sparks is an Alcohol Policy Specialist and Co-Chair for the US Alcohol Policy Alliance Advisory Board. He is also the President of SparksInitiatives. His primary interest is working with communities to use policy to reduce alcohol-related problems. Michael currently serves as a consultant and trainer to communities across the country and is a trainer for Community Anti-drug Coalitions of America. He also works in a consulting role with Wake Forest University and Johns Hopkins University on alcohol policy issues. He has expertise in the alcohol policy field as well as in the areas of community building, using local control strategies to manage problematic alcohol and drug environments, the legislative process, and neighborhood revitalization.
Multimedia
Social media can be a powerful tool in our substance misuse prevention work. The number of digital platforms continues to grow and the way they deliver content is ever-changing. Often, we have limited resources to implement social media plans. Competing priorities, minimal staff time, and an inability to keep up with the technology can make social media planning feel overwhelming.
This 90-minute webinar will address ways to navigate these challenges. Join us to learn how to develop and implement manageable and effective social media plans. The session will introduce tools to help broaden reach and enhance engagement. We will share tips for curating and creating engaging, original content for a variety of platforms. Additionally, we will explore ways to use social media advertising, scheduling, and insights.
LEARNING OBJECTIVES:
Select practical tools, resources, and strategies to create social media content.
Identify strategies to increase social media engagement and reach.
Integrate social media plans as part of information dissemination, event promotion, and storytelling.
ACCESS OR DOWNLOAD SUPPORTING MATERIALS
Presentation Recording, March 28, 2024
Presentation Slides, March 28, 2024
PreventionFIRST! Canva Content Creation handout
PreventionFIRST! Making Content Creation Easier handout
PreventionFIRST! Social Media content planning template handout
PreventionFIRST! Thought Questions/Social Media Planning Strategies handout
PRESENTER:
Jennifer Bierer, BA
Jennifer Bierer is the Director of Communications at PreventionFIRST! At PreventionFIRST! Jennifer leads social media, public relations, and marketing strategies and coordinates problem gambling prevention strategies. Additionally, she provides training and technical assistance on sustainable, realistic communication strategies for community organizations and prevention professionals. She serves as a board member for the Problem Gambling Network of Ohio.
Jennifer is passionate about public health and has extensive health promotion experience in the areas of chronic diseases, obesity, traffic-related deaths/injuries, mental health, and substance use/misuse. She has also developed marketing strategies and branding for several worker-owned businesses.
Jennifer has a Bachelor of Arts in communication and public relations from Xavier University and is currently working on her Ohio Certified Prevention Specialist credential. Her life outside of work is filled with houseplants, home improvements, furry friends, human friends, family, and three college-age sons.
The Great Lakes A/MH/PTTC is offering this training for individuals working in HHS Region 5: IL, IN, MI, MN, OH, WI. This training is being provided in response to a need identified by Region 5 stakeholders.
eNewsletter or Blog
The Great Lakes Current is the e-newsletter of the Great Lakes ATTC, MHTTC, and PTTC.
The March 2024 issue spotlights content celebrating Women's History Month and National Social Work Month. It also features updated versions of the Sustainability Planning in Prevention Guidebook and Sustainability Planning in Prevention Toolkit, as well as upcoming trainings focused on provider well-being and culturally responsive services for Middle Eastern and North African (MENA) clients. As always, you will also find links to all scheduled events and trainings hosted by the Great Lakes ATTC, MHTTC, and PTTC!
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