Social Norms 3-Part Series: Webinar #2: Introduction to Positive Community Norms

11:00am - August 16, 2021 thru 12:30pm - August 16, 2021 | Timezone: US/Central
Collaborating TTC: Mountain Plains PTTC
Registration Deadline:
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The Great Lakes PTTC in partnership with Mountain Plains PTTC offers this training for prevention practitioners in HHS Region 5: IL, IN, MI, MN,OH, and WI. This training is offered in response to a need identified by Region 5 stakeholders.


Learn the essential seven steps for planning, building, and evaluating a Positive Community Norms intervention. Participants will be provided seven 10-minute videos to watch as “homework” before attending this 90-minute interactive discussion that will provide plenty of time for real time questions and answers.



  1. Identify the Seven Steps of the Montana Model of Positive Community Norms Communications. 
  2. Discuss how misperceptions influence attitudes and behaviors.
  3. Describe how the Positive Community Norms approach corrects misperceptions to influence behavior and increase health.



Sara ThompsonSara Thompson 
PCN Communications Expert @ The Montana Institute

Sara Thompson is a Senior Trainer with The Montana Institute who specializes in training and technical assistance with Positive Community Norms communications. Sara was introduced to Dr. Jeff Linkenbach’s work with the Science of the Positive and Positive Community Norms (PCN) frameworks in 2006; these transformative new approaches challenged her perceptions, reignited her passion for prevention leadership, and renewed her energy for her work.

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