Media Lit

Media Literacy Basics for Prevention Professionals (Created by Region 9 Pacific Southwest PTTC)

Publication Date: Feb 05, 2021

The Mountain Plains PTTC would like to share the following media literacy resources for Prevention Professionals:

Created by the Pacific Southwest PTTC (Region 9)


Media Literacy Recorded Webinar

Handout/worksheet to accompany webinar

Webinar Description

Youth and young adults are bombarded with media depicting substances in a positive light, increasing the likelihood that they will use alcohol and other drugs. Building skills in youth and young adults to critically analyze media messages may help reduce the impact of the pro-substance messages on youth and young adults. This webinar will provide a basic overview of media literacy. Participants will practice identifying key concepts of media literacy and discuss ways that they can incorporate media literacy into their current prevention work. 

By the end of this webinar, participants will be able to: 

  1. Define media literacy
  2. Describe the importance of media literacy for preventing substance misuse
  3. Identify key concepts of media literacy
  4. Name at least two new ways to incorporate media into prevention practice


Kris Gabrielsen, MPH, CPS, has worked in substance misuse prevention for nearly 30 years. she served as the Associate Director for the Western Center for the Application of Prevention Technologies (CAPT), co-authored the first Substance Abuse Prevention Specialist Training curriculum, and co-authored the textbook Substance Abuse Prevention: The Intersection of Science and Practice. She currently works with states and communities across the nation to bridge the gap between research and practice, assisting prevention professionals in maximizing their effectiveness.  

The Prevention Professionals' Primer on Media Literacy:

a guide for prevention professionals