Three-Part Cannabis Webinar Series
Prevention Professionals located in HHS Region 8 - Mountain Plains PTTC (CO, MT, ND, SD, UT, WY), are invited to attend this no-cost, three-part training series on cannabis. Hear from experts about lessons learned with regards to cannabis legalization in their states; Gain a better understanding of the changing marketing messages created by the cannabis industry and what to do about it; As well as learn about various strategies to prevent cannabis use among youth.
Part 1: Considerations for Cannabis Legalization in Your State
May 31, 2022
Presented by: Ali Maffey, MSW, Colorado Retail Marijuana Education Program, Colorado Department of Public Health and Environment
Ali Maffey, MSW, has led the Retail Marijuana Education Program in Colorado since its founding in 2014 in which she leads the public health response to youth prevention and adult education for adult use of cannabis. As the first state in the nation to open adult-use cannabis retail stores, Colorado was on the forefront of creating a public health response to this emerging market. The state had numerous successes along with many challenges in navigating this response, and this session will provide an opportunity to discuss what other states can learn from Colorado's response to formulate their own prevention and education programs.
Part 2: Cannabis: New Conversations for Changing Times
June 7, 2022 @ 10:00 am - 12:00 pm MST (11:00 am - 1:00 pm CST)
(Please note that this is a two-hour session)
Presented by: Jamie Comstock & Robin Carr, Info Inspired, LLC
During this training, preventionists will be called to shift their approach in response to the changing cannabis policy and industry landscape. The times have changed, and so must our conversations in the community. An overview of marketing trends will be provided, which have moved far beyond selling a “high”, to selling a lifestyle, a path to natural health and wellness, and any mood/experience/delivery method of the consumer’s choosing. Further, the importance of staying informed about marketing trends and some strategies for doing so, will be highlighted. Additionally, a framework for selecting messages/materials available for the prevention field will be offered. Preventionists have moved from the need to be content creators, and now must be expert curators. Lastly, an emphasis will be placed on audience analysis and editing, too! The goal is for participants to build confidence and skills for more effective conversations about cannabis.
Part 3: Recent Science on Cannabis and a Changing Legal Climate: Opportunities for Prevention and Public Health Messaging
June 14, 2022 @ 1:00 - 2:15 pm MST (2:00 - 3:15 pm CST)
Presented by: Dr. Jason Kilmer, Associate Professor in Psychiatry and Behavioral Sciences at the University of Washington (UW)
As states consider medical cannabis or outright legalization of cannabis for non-medical purposes, it is important to also consider prevention and public health needs. In this web-based presentation, we will consider changes in potency/concentration seen in states with medical or non-medical cannabis, what the science says about these products, and what this means (particularly for prevention with youth). We will consider environmental, public health, and prevention efforts that can be part of a mix of strategies to prevent cannabis use among youth.