In this four-part monthly workshop series, we will explore how to build resilience into everyday thinking and actions so that important activities will thrive even after the funding has diminished. We approach resiliency from a broad perspective that recognizes the importance of determining what actions are important to maintain to help the communities thrive and identifying strategic actions. Our framework includes four essential pillars: Internal Support, Resource Development, Partnership Development, and Marketing and Outreach. A strong, evidence-based program is the foundation for these pillars.
WORKSHOP 3: MARKETING AND OUTREACH
Marketing and Outreach are essential ingredients of a resilient, sustainable project. In this workshop, we will assess current activities and develop strategies for refining and expanding. Participants will:
* Understand the importance of targeting the message to the intended audience.
* Review current activities in this area, i.e. what types of outreach are you utilizing both externally and internally?
* Assess the impact and identify the gaps.
* Identify actions that can be taken within the next few months.
(Note: We will ask participants to submit their materials prior to the event, so that we can review, comment, and use as examples.)