Media in Prevention: A three-part webinar series
Webinar 1: Social Media Best Practices
Effectively using social media platforms and being media literate is critically important in a digital age. Improving prevention practitioners’ media literacy and their use of social media platforms can enhance communication with key audiences and result in more effective prevention efforts. This three-part webinar series aims to do this by helping participants better understand core concepts such as media literacy, social media strategies, the role of advertising in substance use, and develop skills to think critically about social media, its messages, and its role in prevention.
The art of effective social media marketing requires that an organization be adept at creating targeted and tailored content that speaks to the right person in the right way at the right time. Social media campaigns are designed with a series of unique pillars in mind that are all vital when working in tandem with a broader communication strategy. In this session we will discuss six steps of social media strategy framework. The session will begin with an overview on social media strategy and continue through the steps. Interactive activities will be sprinkled throughout, as well as prompts for discussion and sharing.
In this webinar, participants will explore:
- Understanding six core principles of creating a social media strategy.
- Conceptualizing what makes a social media campaign strategic with customer experience at the center.
- Ability to apply learning to create a social media strategy framework that includes a strategic approach to identifying audience, selecting platforms, designing content, amplifying distribution, campaign implementation, and metrics.
Community, tribal, jurisdiction, and state-level substance misuse prevention practitioners and allied health partners located in the Pacific Southwest region, including American Samoa, Arizona, California, Commonwealth of Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of Marshall Islands, and Republic of Palau.
Rebecca Cooney is a Scholarly Associate Professor of Strategic Communication at The Edward R. Murrow College of Communication at Washington State University. Other roles include Director of Murrow Online Programs and Co-Investigator for the Center of Excellence for Natural Product-Drug Interaction Research. Rebecca is an educator in integrated marketing communication strategy, training facilitator, and entrepreneur specializing in multi-modal curriculum development and learning experience design (LXD). She teaches courses in branding and consumer behavior, advertising, and digital marketing strategy. She is professionally certified in LXD and holds a BA and MA in communication.
Date & Times
States and American Samoa
Tuesday, June 20, 2023 Time Zone
03:00 p.m. – 04:30 p.m. Pacific (including Arizona)
12:00 p.m. – 01:30 p.m. Hawaii
11:00 a.m. – 12:30 p.m. American Samoa
Wednesday, June 21, 2023 Time Zone
10:00 a.m. – 11:30 a.m. Republic of the Marshall Islands
09:00 a.m. – 10:30 a.m. Pohnpei and Kosrae
08:00 a.m. – 09:30 a.m. Guam, Northern Mariana Islands, Chuuk, and Yap
07:00 a.m. – 08:30 a.m. Republic of Palau
(View in your time zone)
Participants will receive a certificate of attendance for 1.5 hours for this live webinar event.