Media in Prevention Webinar 3: Using Media in Substance Misuse Prevention

3:00pm - August 1, 2023 thru 4:30pm - August 1, 2023 | Timezone: US/Pacific
Pacific Southwest PTTC
Registration Deadline: August 1, 2023

Media in Prevention: A three-part webinar series

Webinar 3: Using Media in Substance Misuse Prevention          

Series Description

Effectively using social media platforms and being media literate is critically important in a digital age. Improving prevention practitioners’ media literacy and their use of social media platforms can enhance communication with key audiences and result in more effective prevention efforts. This three-part webinar series aims to do this by helping participants better understand core concepts such as media literacy, social media strategies, and the role of advertising in substance use, and develop skills to think critically about social media, its’ messages, and its role in prevention.


Webinar Description

Social media posts and traditional advertising about alcohol are common, and as more states legalize non-medical use of cannabis, cannabis marketing is also increasing. Many brand-generated posts and advertisements use appeals that underage individuals find interesting and attractive. In this session, we will discuss alcohol and cannabis marketing on social media and their association with outcomes related to substance use among adolescents and young adults.   


Webinar Objectives

In this webinar, participants will:

  • Describe how advertising and social media are associated with alcohol and cannabis use. 
  • Understand the social media landscape as it relates to alcohol and cannabis. 
  • Consider the role media may play in prevention efforts related to substance misuse. 



Prevention practitioners, allied health partners and community members working to prevent substance misuse in tribes, communities, and states in HHS Region 10 (Alaska, Idaho, Oregon, and Washington). 



Stacey J.T. Hust, PhD

Stacey J. T. Hust, PhD, Associate Dean of Faculty Affairs and Operations, Professor at The Edward R. Murrow College of Communication at Washington State University. Stacey is a health communication researcher whose work identifies effective health communication messaging that can be used to reduce substance misuse and sexual violence among young people. 




Jessica Fits Willoughby, PhD

Jessica Fitts Willoughby, PhD, Associate professor at the Edward R. Murrow College of Communication at Washington State University.  Jessica is a health communication researcher whose work focuses on how media, including digital media, can be used for health promotion, especially among adolescents and young adults.   






Date & Times

States and American Samoa
Tuesday, August 1, 2023           Time Zone
03:00 p.m. – 04:30 p.m.            Pacific (including Arizona)
12:00 p.m. – 01:30 p.m.            Hawaii 
11:00 a.m. – 12:30 p.m.             American Samoa

Pacific Jurisdictions
Wednesday, August 2, 2023      Time Zone
10:00 a.m. – 11:30 a.m.            Republic of the Marshall Islands 
09:00 a.m. – 10:30 a.m.            Pohnpei and Kosrae
08:00 a.m. – 09:30 a.m.            Guam, Northern Mariana Islands, Chuuk, and Yap
07:00 a.m. – 08:30 a.m.            Republic of Palau
(View in your time zone)




Register for Webinar 2 - Media Literacy as a Practical and Transferrable Skill, July 11, 2023

Register for Webinar 3 - Using Media in Substance Misuse Prevention, August 1, 2023


Continuing Education

Participants will receive a certificate of attendance for 1.5 hours for this live webinar event.



Please contact Holly Simak ([email protected]) for any questions related to registration.  For any other questions, please contact Britany Wiele ([email protected].)