Pacific Southwest PTTC's Catching the Wind: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media
Webinar Date: October 20, 2021
Webinar Support Materials:
- Fentanyl Poster Example from Live Well San Diego
- Example Press Release for International Overdose Awareness Day
- Example of a Graphic Organizer Pamphlet: Meth 101 by the San Diego County Meth Strike Force
- High Truths Podcast by Dr. Roneet Lev
Your work as a substance misuse prevention practitioner is important and timely. Your data and information are valuable and needed. Your programs are necessary and effective. However, you may have a small budget for outreach. The traditional media has undergone a paradigm shift in the past 20 years. Social media has created a second-by-second news cycle. The result is short attention spans and ultra-competitive platforms for eyes and ears. So, what do we do to get our stories out there? Join this webinar to learn strategies for enhancing your media visibility!
By the end of the webinar, participants will:
- Describe what media advocacy is and is not
- Identify strategies for establishing, maintaining, and growing your media relationships
- Identify tools and resources available to enhance media outreach
Community, tribal, jurisdiction, and state-level prevention practitioners and allied health partners and community members located in the Pacific Southwest states and jurisdictions of American Samoa, Arizona, California, Commonwealth of the Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of the Marshall Islands, and the Republic of Palau.
Bernard Gonzales possesses extensive experience in broadcast journalism, public relations, government relations, and education. Currently, he operates a small business, GComm Consulting. He is the Media Specialist consultant for The Center for Community Research(CCR). CCR oversees the San Diego County Meth Strike Force, Prescription Drug Abuse Task Force, and Marijuana Prevention Initiative. Prior to that, he was the Senior Council Aide to Chula Vista City Councilmember, now Mayor, Mary Casillas Salas.