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This presentation will highlight research on "supersized alcopops," including why they are especially dangerous and how they serve as an exemplar of problematic alcohol products regarding the 4 P's of marketing: Price, Place, Product, and Promotion. This presentation will underscore the importance of collecting data for understanding local conditions and framing them in ways that support local policy change. Participants will leave with possible options for next steps to better understand their local alcohol environment.
- Explain the public health implications of alcohol marketing and high alcohol outlet density
- Discuss national disparities in alcohol marketing, access, and consumption
- Describe the characteristics of supersized alcopops that make them a threat to public health, which exemplifies problematic aspects of the alcohol marketing mix
- Identify strategies for collecting local assessment data, and summarize how they can be used to build support for local-level policy changes
About the Presenter:
Dr. Matthew Rossheim is an Associate Professor in the School of Public Health at the University of North Texas Health Science Center. He has more than 10 years of experience conducting substance use research, primarily focused on alcohol prevention and control. His research has been featured in The New York Times, NBC, CNN, BBC, Washington Post, Newsweek, NPR, and Last Week Tonight with John Oliver. He has published 64 peer-reviewed publications, many of which are focused on “supersized alcopops.” Dr. Rossheim is one of the world’s leading experts on supersized alcopops, which are sugar-sweetened, high alcohol content beverages. His research has been cited in reports by the U.S. Food and Drug Administration and World Health Organization, as well as in city and county ordinances. In 2019, some of his studies on supersized alcopops were cited by the Canadian Government in their regulations that reclassified and restricted the alcohol content of these products to 1.5 standard alcoholic drinks throughout Canada. In the U.S., supersized alcopops still contain up to 5.5 standard alcoholic drinks within a single can. Dr. Rossheim strives to help understand and address the issue of supersized alcopops throughout the U.S.