Moving from Awareness to Action:
Leveraging the 2025 Alcohol Awareness Toolkit for Public Health
Session Description
In honor of National Alcohol Awareness Month this April, PTTC Region 10 proudly introduces its enhanced toolkit—a dynamic resource designed to empower prevention and public health leaders to broaden their impact in preventing excessive alcohol consumption. Join our Spotlight Consultation to unlock a clear, actionable roadmap for strategically leveraging these resources. Discover how to extend your influence beyond traditional coalition stakeholders and capture the attention of key decisionmakers, driving real change in your community.
Date & Time
Monday, March 17, 2025
12:00 pm – 1:30 pm Alaska
1:00 pm – 2:30 pm Pacific
2:00 pm – 3:30 pm Mountain
(View in your time zone)
Audience
Prevention practitioners, allied health partners and community members working to prevent substance misuse in tribes, communities, and states in HHS Region 10 (Alaska, Idaho, Oregon, and Washington).
Presenters
Cassandra Tourre brings 20 years of expertise in alcohol policy, encompassing public health, regulation, enforcement, and marketing. She has led statewide and national initiatives to implement and assess strategies addressing excessive alcohol consumption. With a career spanning small prevention nonprofits, regulatory trade associations, large public health institutions, and the private technology sector, Cassandra offers a unique perspective on building partnerships and leveraging relationships to advance complex policy initiatives.
Cyndy Hillier has been working in prevention since 2011. A graduate of CADCA's National Coalition Academy, she was part of the first cohort for CASAT/PTTC/CADCA's Coalition Business Administration certification. She is on the Oregon Coalition of Prevention Professionals (OCPP) Executive Leadership Team, advocating for youth and families. Cyndy is also a City Councilor for Tualatin and a dedicated softball mom. She, her husband, and their dog Charlie have lived in Tualatin, OR for 26+ years.
2025 Alcohol Awareness Toolkit
April is National Alcohol Awareness Month. To raise awareness about alcohol-related harms and the importance of alcohol policy safeguards, we have launched the Alcohol Awareness Toolkit: #ProofIsInTheNumbers.
The Alcohol Awareness Toolkit seeks to do the following during the month of April:
- Raise awareness about alcohol-related harms and the importance of strong alcohol policies using memes, and
- Encourage engagement from prevention and public health stakeholders to strategically educate and inform decision makers about effective alcohol policies by providing easy-to-personalize, templated opinion editorials, letters to legislators and proclamations.
We encourage our prevention partners to use the materials to raise awareness around the weekly themes to observe April as National Alcohol Awareness Month.
Week 1: Alcohol-Related Harms (March 30-April 5)
Week 2: Alcohol and Violence (April 6-12)
Week 3: Alcohol and Cancer Risk (April 13-19)
Week 4: Alcohol and Other Drugs (April 20-26)
Week 5: Alcohol and Cancer Risk (April 27-May 3)
View the Toolkit Here
Registration
COST: FREE!
Continuing Education
Participants will receive a certificate of attendance of 1.5 hours for completion of this live webinar event.
Questions
Please contact Holly Simak ([email protected]) for any questions related to registration. For any other questions, please contact Britany Wiele ([email protected]).
