From Tokenism to Empowerment: Building a Sustainable Youth Coalition

Central East (HHS Region 3) logoDanya Institute logo

Cost: FREE

Contact Hours: 1.25 (Certificate of Attendance)

Target Audience: Professionals or organizations; Community members (members of a community or consumers); Students or educators (including faculty, administrators, supervisors, etc.)

Developed for: SAMHSA Region 3


Effective community prevention work involves youth engagement at all stages of the Strategic Prevention Framework – that is, Assessment, Capacity, Planning, Implementation, and Evaluation. Unintentional tokenism is a barrier to youth reaching their full potential with prevention work; instead, youth can and should be engaged in leadership opportunities, strategic discussions, and solutions to the identified problems. An effective way to engage youth in prevention is to build a youth coalition that empowers them to take the lead for their peers and the community. This interaction session will help you understand the essential nature of youth involvement, how to make prevention work attractive to youth, and practical steps to building a youth coalition.


  1. Understand why youth involvement is essential for substance use prevention work.
  2. Build skills around recruiting, retaining, and appropriately engaging youth in prevention work.
  3. Implement practical steps to building a sustainable youth coalition.


Image of Rikki Barton, presenterRikki Barton, MAPS, IC&RC, has a passion for communicating essential messages to move individuals and communities onward in their goals. She is the Founder/Lead Consultant of Onward Consulting and holds the Missouri Advanced Prevention Specialist certification as well as international IC&RC certification. Rikki has nearly 15 years of prevention field experience and currently serves as a consultant to assist organizations, coalitions, and state/federal agencies in the areas of substance use prevention, suicide prevention, and mental health promotion. She has extensive experience working with community coalitions, providing training, grant writing, managing funding sources, and leading a team of preventionists. Rikki trains for several national organizations including National Council for Mental Wellbeing, CADCA (youth and adult programs), and the National Coalition Institute. She also volunteers with a human trafficking prevention and awareness coalition, serving on leadership for the last 12 years, with particular focus on empowering youth to stay safe on social media and teaching adults how to protect young people from online grooming. Rikki holds a Bachelors degree from Pennsylvania State University and a Masters degree from Liberty University.


In order to be eligible for the contact hours and/or certificate of attendance, you must join the live webinar in the Zoom platform.

If you are having issues accessing the room or the application at the time of the event: Please email [email protected] at the start of the webinar so that we can assist you.



If you are in need of any special accommodations, please notify the Central East PTTC Webinar Team three weeks in advance of the event, or as soon as possible, by emailing [email protected].

Starts: Jul. 23, 2024 1:00 pm
Ends: Jul. 23, 2024 2:30 pm
Registration Deadline
July 23, 2024
Event Type
Webinar/Virtual Training
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