SAMHSA's "Talk. They Hear You." Underage Drinking Prevention National Media Campaign aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early.

See SAMHSA's "Talk. They Hear You." Campaign website, http://www.samhsa.gov/underage-drinking, for access to all "Talk. They Hear You." underage drinking prevention resources.

Preventing Underage Drinking in Rural Communities

In April 2018 SAMHSA hosted a webinar on ways local organizations such as coalitions, schools, law enforcement, health departments, and other community groups can implement the “Talk. They Hear You.”® parent-focused national media campaign in rural communities.

Preventing Underage Drinking with School-based Partners

SAMHSA hosted a webinar on ways local organizations such as coalitions, law enforcement, health departments, and other community groups can collaborate with schools to implement the “Talk. They Hear You.”® parent-focused national media campaign.

Best Practices for Community Underage Drinking Prevention Events

In November 2017 SAMHSA hosted a webinar on ways local organizations such as coalitions, schools, law enforcement, health departments, and other community groups can implement the “Talk. They Hear You.” Underage Drinking Prevention Campaign.