Social Norms 3-Part Series: Webinar #3: Applying the Science of the Positive in Strategic Communications

11:00am - September 20, 2021 thru 12:30pm - September 20, 2021 | Timezone: US/Central
Collaborating TTC: Mountain Plains PTTC
Registration Deadline:
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The Great Lakes PTTC in partnership with Mountain Plains PTTC offers this training for prevention practitioners in HHS Region 5: IL, IN, MI, MN,OH, and WI. This training is offered in response to a need identified by Region 5 stakeholders.


This webinar will help prevention practitioners improve communications around substance misuse prevention in their communities with the Science of the Positive, a framework that promotes protective factors, increases healthy norms, and positively transforms community cultures. This webinar will provide attendees with new communication skills that can be used immediately to harness positivity and hope in their work and messaging.



  1. Design communications using the Science of the Positive Cycle of Transformation
  2. Demonstrate integrating hope and concern into strategic communications
  3. Develop the Seven Core Principles as a new way of framing community action



Sara Thompson










Sara Thompson 
PCN Communications Expert @ The Montana Institute

Sara Thompson is a Senior Trainer with The Montana Institute who specializes in training and technical assistance with Positive Community Norms communications. Sara was introduced to Dr. Jeff Linkenbach’s work with the Science of the Positive and Positive Community Norms (PCN) frameworks in 2006; these transformative new approaches challenged her perceptions, reignited her passion for prevention leadership, and renewed her energy for her work.




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