This playlist includes presentations on the use of technology, social media, and smartphones in recruitment and retention efforts for prevention and treatment efforts.

Getting Started with Social Media

Aired on January 11, 2018 Carlos Morales will look at how organizations are using social media to drive results in public health and discuss how social media fits into a successful marketing plan.

Social Media Strategies for Reaching Teens with Prevention Messages

Aired on April 12, 2018 Presenter: Carlos Morales, Noah Gonzalez, and Alaya Lewis-Harris will discuss strategies used by grantees for engaging teens in substance use and HIV prevention.

Social Advertising

Aired on March 1, 2018 Carlos Morales will present strategies to inform your social advertising directions and draw insight from social media. Integrating social media ads into your social media marketing plan to create awareness, educate and promote behavioral change can help you boost the reach of your content, grow your online community and capture the interest of the people that need your services. You will learn how to draw insights from your social media strategy to inform your social advertising decisions.

Using Technology for Engagement and Retention

Aired on April 19, 2018 Carlos Morales will discuss how texting, Facebook, virtual counseling, smartphone apps, and more that can be used to help with your engagement and retention strategies. Texting, Facebook, virtual counseling, smartphone apps, and more that can be used to help with your engagement and retention strategies.