The social norms approach to behavior change focuses on positive messages about healthy behaviors and attitudes that are common to most people in a group, working to correct common misperceptions that unhealthy behaviors are more common. However, it can be challenging to develop and implement an social norms approach. This webinar will provide a brief overview of what the social norms approach is, how it can be used, and considerations for successfully implementing a social norms campaign. This webinar will consist of approximately 1 hour presentation followed by 30 minute Q&A and discussion.

Presenter:

Alan Berkowitz, PhD, is an independent consultant who helps colleges, universities, public health agencies, military organizations, and communities design programs that address health and social justice issues. His expert opinion is frequently sought after by the federal government, the United States military, and professional organizations and he is well-known for scholarship and innovative programs which address issues of substance abuse, sexual assault, gender, and diversity.

About the webinar: This webinar is hosted by the New England Prevention Technology Transfer Center (HHS Region 1), a program funded through SAMHSA. Participants will receive a certificate of completion for 1.5 contact hours.