Pacific Southwest PTTC's Catching the Wind Part 2: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media
Webinar Date: November 18, 2021
Webinar Support Materials:
- Fentanyl Poster Example from Live Well San Diego
- Example Press Release for International Overdose Awareness Day
- Example of a Graphic Organizer Pamphlet: Meth 101 by the San Diego County Meth Strike Force
Join the Pacific Southwest PTTC for a deeper dive into media advocacy with Catching the Wind Part II. Merging your understanding and use of social and traditional media is the key to bringing attention to media advocacy campaigns. Learn what really needs to go into a media release. Find out who really has time to pay attention to your information in a newsroom. Learn to strategize your use of social media to engage traditional
By the end of the webinar, participants will:
- Review what media advocacy is and is not
- Identify strategies for establishing, maintaining, and growing your media relationships
- Identify tools and resources available to enhance media outreach
Community, tribal, jurisdiction, and state-level prevention practitioners and allied health partners and community members located in the Pacific Southwest states and jurisdictions of American Samoa, Arizona, California, Commonwealth of the Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of the Marshall Islands, and the Republic of Palau.
Bernard Gonzales possesses extensive experience in broadcast journalism, public relations, government relations, and education. Currently, he operates a small business, GComm Consulting. He is the Media Specialist consultant for The Center for Community Research(CCR). CCR oversees the San Diego County Meth Strike Force, Prescription Drug Abuse Task Force, and Marijuana Prevention Initiative. Prior to that, he was the Senior Council Aide to Chula Vista City Councilmember, now Mayor, Mary Casillas Salas.