Catching the Wind: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media

Webinar Overview and Objectives

Your work as a substance misuse prevention practitioner is important and timely. Your data and information are valuable and needed. Your programs are necessary and effective. However, you may have a small budget for outreach. The traditional media has undergone a paradigm shift in the past 20 years. Social media has created a second-by-second news cycle. The result is short attention spans and ultra-competitive platforms for eyes and ears. So, what do we do to get our stories out there? Join this webinar to learn strategies for enhancing your media visibility!

Everyone who participates in the live webinar will receive an invitation to join one of two follow-up “Dialogue Solutions” sessions. These sessions will allow for peer-sharing and deeper dialogue about challenges and solutions in improving your media visibility.

By the end of the webinar, participants will:

  • Describe what media advocacy is and is not
  • Identify strategies for establishing, maintaining, and growing your media relationships
  • Identify tools and resources available to enhance media outreach


Webinar Dates and Times

States and American Samoa
October 20, 2021           Time Zone
03:00 p.m. – 04:00 p.m. Pacific (including Arizona)
12:00 p.m. – 01:00 p.m. Hawaii
11:00 a.m. – 12:00 p.m. American Samoa

Pacific Jurisdictions
October 21, 2021          Time Zone
10:00 a.m. – 11:00 a.m. Republic of the Marshall Islands
09:00 a.m. – 10:00 a.m. Pohnpei and Kosrae
08:00 a.m. – 09:00 a.m. Guam, Northern Mariana Islands, Chuuk, and Yap
07:00 a.m. – 08:00 a.m. Republic of Palau
(view in your time zone)



Community, tribal, jurisdiction, and state-level prevention practitioners and allied health partners and community members located in the Pacific Southwest states and jurisdictions of American Samoa, Arizona, California, Commonwealth of the Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of the Marshall Islands, and the Republic of Palau.



Bernard Gonzales

Bernard Gonzales possesses extensive experience in broadcast journalism, public relations, government relations, and education. Currently, he operates a small business, GComm Consulting. He is the Media Specialist consultant for The Center for Community Research(CCR). CCR oversees the San Diego County Meth Strike Force, Prescription Drug Abuse Task Force, and Marijuana Prevention Initiative. Prior to that, he was the Senior Council Aide to Chula Vista City Councilmember, now Mayor, Mary Casillas Salas.






Certificates of Attendance

Participants will receive a Certificate of Attendance for 1.0 hour for participating in the live event.



Register for the Webinar: Catching the Wind: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media, here.


Cost is Free!



Please contact Karen Totten ([email protected]) for any questions related to registration. For any other questions, please contact Britany Wiele ([email protected]).

Starts: Oct. 20, 2021 3:00 pm
Ends: Oct. 20, 2021 4:00 pm
Registration Deadline
October 20, 2021
Event Type
Webinar/Virtual Training
Hosted by
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