ABOUT THE LEARNING SESSION

As prevention professionals, part of our role is advocating for healthy communities and environments, and how we communicate with the public plays a large role in how effective we can be. This webinar, presented by the Berkeley Media Studies Group, will focus on understanding the role of the Layers of Strategy in carrying out effective communications campaigns and identifying and communicating an overall strategy to advance specific policy goals. Learn how to shape your communication practices to advocate for community health and wellbeing.

About the presenters:

• Shaddai Martinez Cuestas, MPH, Head of Training, leads trainings at BMSG, where she supports advocates in enhancing their media and communication strategies to advance their policy goals. Shaddai holds a master’s degree of public health from U.C. Berkeley, with an emphasis on health and social behavior. Before joining BMSG, Shaddai was the HIV services director at Mission Neighborhood Health Center (MNHC), overseeing the HIV care, psychosocial support, and prevention programs serving low-income and Latino communities in San Francisco. Prior to this role, Shaddai filled various direct service and managerial positions at MNHC. Shaddai is originally from Tijuana, Mexico, and is fully bilingual in English and Spanish.
• Ingrid Daffner Krasnow, MPH provides media advocacy training and strategic consultation at BMSG. She bridges her media advocacy expertise with 15 years of experience in reproductive justice policy change, grassroots communications and marketing strategy, fund development, and nonprofit management. Ingrid earned her Bachelor of Arts in political science from U.C. Berkeley and her Masters of Public Health from UCLA.

About the webinar: This webinar is planned and hosted by the New England Prevention Technology Transfer Center, a program funded through cooperative agreement from SAMHSA. This webinar has been pre-approved by the Maine Prevention Certification Board, an IC&RC member board, for 2 contact hours. Participants who complete this webinar will receive a certificate of completion for 2 contact hours. For questions about this webinar, please contact Kristen Erickson, [email protected].