Moving Upstream: What Primary Substance Misuse Prevention Is and Why It Matters

Webinar Overview and Objectives

Preventing substance misuse to avoid the development of a use disorder and other harmful consequences is an often-misunderstood endeavor despite decades of prevention research and application. Substance misuse stems from an accumulation of many factors over time, making it challenging to understand and address. This virtual presentation combined with group discussion will define primary substance misuse prevention, outline an evidence-based, data-driven strategic planning model, and share key components of effective substance misuse prevention. By the end of this presentation, participants will be able to: 

  • Define prevention and distinguish it from other components of the behavioral health continuum of care
  • Name the steps and core components of the Strategic Prevention Framework (SPF)
  • Deduce how fidelity to the SPF results in better substance misuse prevention outcomes
  • Conclude why community collaboration and multiple evidence-based interventions are necessary to achieve meaningful, sustainable reductions in substance misuse and its consequences

Please come prepared to discuss your own prevention work and share your experiences!



Prevention practitioners and partners new to prevention or interested in learning more about its foundations.   



Alyssa O’Hair, MPH, MA, CPS. Alyssa O’Hair is a Senior Manager, Workforce Development at the Center for the Application of Substance Abuse Technologies (CASAT) at the University of Nevada, Reno (UNR). With over 12 years of experience providing training and technical assistance, she currently serves as the Principal Investigator and Project Director for the Pacific Southwest Prevention Technology Transfer Center, which aims to build the skills of the substance misuse prevention workforce to improve primary prevention practice. Alyssa has extensive subject matter knowledge in the Strategic Prevention Framework; public health approach to prevention; conducting needs assessments; data-driven decision-making; risk and protective factors; evidence-based interventions; and evaluation design and methodology. Prior to joining CASAT, she worked at UNR’s Center for Program Evaluation for almost 10 years, conducting evaluations for school districts, non-profit organizations, community coalitions, statewide education and public health initiatives, and regional public health initiatives. Alyssa has a Master of Arts degree in social psychology and a Master of Public Health degree in epidemiology from UNR. She received her Bachelor of Arts degree in psychology from Nebraska Wesleyan University and is a Certified Prevention Specialist.  


Webinar Date and Time

January 19, 2022, 10:00 a.m. - 12:00 p.m. Pacific Standard Time


Certificates of Attendance

Participants will receive a Certificate of Attendance for 1.0 hour for participating in the live event.


Cost is Free!



Register for the Webinar - Moving Upstream: What Primary Substance Misuse Prevention Is and Why It Matters


Who We Are

The Pacific Southwest Prevention Technology Transfer Center (PTTC), funded by SAMHSA, provides free training and technical assistance to strengthen the substance misuse prevention workforce in HHS Region 9 (American Samoa, Arizona, California, the Commonwealth of Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of the Marshall Islands, and the Republic of Palau). Our overall goal is to advance HHS Region 9 substance misuse prevention workforce ability to select, plan for, implement, and evaluate evidence based and promising substance misuse prevention interventions to achieve a reduction in substance misuse and harmful consequences. To learn about upcoming training opportunities and new resources, please join our mailing list here.



Please contact Karen Totten, [email protected] for any questions related to registration. For any other questions, please contact Alyssa O'Hair, [email protected].


Starts: Jan. 19, 2022 10:00 am
Ends: Jan. 19, 2022 12:00 pm
Registration Deadline
January 19, 2022
Event Type
Webinar/Virtual Training
Hosted by
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