During this virtual training we call for preventionists to shift their approach in response to the changing cannabis policy and industry landscape. Cannabis marketing trends have moved far beyond selling a “high” to promoting a lifestyle. In this session, we’ll highlight prevention strategies applicable to a variety of state regulatory frameworks and build confidence and skills for more effective conversations about cannabis.
- Describe the current cannabis landscape and industry marketing trends
- Identify prevention strategies for a variety of cannabis regulatory frameworks
- Craft messages that resonate with a range of audiences
- Curate content from available tools and resources for the prevention field
Jamie Comstock and Robin Carr
Jamie Comstock and Robin Carr founded Info Inspired in 2014. Both are certified prevention specialists with over 30 years of combined experience in the field. Outside of their work on Info Inspired, Jamie is the Health Promotion Program Manager and Robin is the Substance Use Prevention Coordinator for Bangor Public Health and Community Services in Bangor, Maine.
Registrants who fully attend this event or training will receive a certificate of attendance via email within two weeks after the event or training.
The Great Lakes PTTC is offering this training for individuals working in HHS Region 5: IL, IN, MI, MN, OH, WI. This training is being provided in response to a need identified by Region 5 stakeholders.