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Alcohol and Women: When Equal is Not Better
April 21, 2023

Alcohol and Women: When Equal is Not Better

April 11, 2023


Webinar Overview and Objectives

More than 40,000 women die of alcohol-related causes each year, and nearly 1 in 5 women report binge drinking in the past month. Alcohol use affects women differently, who tend to have higher level of blood alcohol levels than men even when drinking the same amount. Additionally, the immediate effects of alcohol occur more quickly and last longer in women than men, leading women to be more susceptible to alcohol-related harms including breast cancer, liver cirrhosis and disease, cognitive decline, and violence and assault. While there are individual factors associated with these consumption patterns and related harms, this presentation will focus on environmental factors and opportunities for population-level responses to the specific issues facing women.

By the end of this webinar, participants will be able to:

  • Describe the trends in alcohol consumption among women, including related harms
  • Discuss how the four Ps (product, promotion, place, and price) of marketing directly affect women
  • Identify opportunities and actions that individuals, coalitions, health departments, policy makers, and other stakeholders can take to prevent and reduce excessive drinking among women


Learning Session Materials

Recording for Alcohol and Women: When Equal is Not Better

Slide Deck for Alcohol and Women: When Equal is Not Better (PDF)


Additional Resource 

Alcohol: Drinking Increased Cancer Risk, The American Institute for Cancer Research



Alicia Sparks, PhD

Alicia Sparks, PhD, MPH, is the Chair of the U.S. Alcohol Policy Alliance and a Senior Principal at Synergy Enterprises, where she serves as the Project Director for NIAAA’s APIS contract, as well as SAMHSA’s STOP Act contract. Dr. Sparks served as Project Director for CDC’s alcohol advertising monitoring project, for which she directed a team of researchers in conducting analyses of Nielsen data to determine alcohol industry compliance with self-governed rules on advertising alcohol to youth audiences. She has more than 12 years of experience in alcohol policy research, including designing, implementing, and evaluating studies, programs, and policies. Dr. Sparks has led the development of numerous publications on alcohol policy, including the 2022 Implementing Community-Level Policies to Prevent Alcohol Misuse evidence-based resource guide and the 2016 Surgeon General’s Report on Alcohol, Drugs, and Health. She has published more than 20 peer-reviewed manuscripts and has presented at more than a dozen conferences. She is co-chair of the Alcohol Policy conference series and serves on the Scientific Advisory Board of the Global Alcohol Policy Conference.




Contact Britany Wiele ([email protected]) if you have additional questions about the content related to this webinar.