Pitching Prevention: Effective Messaging to Promote Prevention

The Great Lakes PTTC offers this training for prevention professionals working in HHS Region 5: IL, IN, MI, MN, OH, and WI. This training is offered in response to a need identified by Region 5 stakeholders.


This two-hour training will provide insight and information on how to tell your story and promote prevention in your community. The webinar will focus on using persuasive communication, tailoring your message to your audience, and using communication to overcome barriers to full community engagement. Additionally, the training will provide an opportunity for participants to apply these skills through small group work.  



  • Describe how to use contextual information about a community to create persuasive communications
  • Define three key elements of effective prevention messages
  • Identify barriers to engaging new partners and strategies to overcome them
  • Practice developing a prevention pitch


INTENDED AUDIENCE: Prevention Professionals 


SPEAKER: Erin Ficker, CPRS, MPAff


Erin Ficker


Erin serves as a prevention manager for the Great Lakes PTTC. For more than 14 years, Erin has worked in substance abuse prevention supporting communities to use evidence-based strategies and data-driven processes in substance abuse prevention planning and implementation.  She works with community level prevention practitioners and schools in the development, implementation, evaluation, and sustainability of prevention interventions. 




Certificates of attendance will be emailed to all participants who attend the training in full.

Starts: Dec. 9, 2021 1:00 pm
Ends: Dec. 9, 2021 3:00 pm
Event Type
Webinar/Virtual Training
Hosted by
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