The Importance of Evaluation in Prevention Part 1: What is Evaluation and How It Supports Strategic Planning

Central East PTTC logoDanya Institute logo

Date: July 18, 2023

Time: 1:00 PM—2:30 PM ET

Format: Webinar

Cost: FREE

Contact Hours: 1.25 (Certificate of Attendance)

Target Audience: Prevention Professionals

Developed for: SAMHSA Region 3


Evaluation is a core aspect of improving prevention programming. Through the collection and analysis of information relevant to prevention activities, prevention professionals can reduce uncertainty around the effectiveness of programs and improve decision-making. In recognition of its importance, SAMHSA has identified evaluation as the fifth step of its strategic planning process, the Strategic Prevention Framework. Intended for non-evaluators, this webinar series will review the importance and key characteristics of evaluation and discuss opportunities to facilitate improvements in evaluation efforts. Part 1 of the series will introduce evaluation to participants and explain how and why evaluation supports strategic planning efforts, while Part 2 will discuss how evaluations are implemented and opportunities to improve evaluation efforts.



This webinar will provide an overview of evaluation core concepts and their relevance to prevention services. It will discuss the purpose of evaluation and how evaluations can be used to expand opportunities for improving community health and well-being. The webinar will also review the principles of evaluation and explain their meaning: utility, feasibility, propriety, and accuracy. Additionally, it will summarize the basics of evaluation plans and how their development stems from planning tools such logic models and action plans. Lastly, the webinar will provide a small group discussion opportunity for participants to share their experiences with evaluations.



By the end of the webinar, participants will be able to:

  1. Describe the importance of evaluation to strategic planning
  2. Recognize how evaluation can led to improved prevention outcomes
  3. Identify the principles of evaluation
  4. Explain the connections between logic models, action plans, and evaluation plans




Josh Esrick, MPPJosh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.


Emily Patton, MSEmily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.




In order to be eligible for the 1.25 contact hours/certificate of attendance, you must join the live webinar in the Zoom platform.

Certificates must be requested within one week of the event and will be processed within 30 days.

If you are having issues accessing the room/application at the time of the event: Please email [email protected] at the start of the webinar so that we can assist you.



If you are in need of any special accommodations, please notify the Central East PTTC Webinar Team three weeks in advance of the event, or as soon as possible, by emailing [email protected].

Starts: Jul. 18, 2023 1:00 pm
Ends: Jul. 18, 2023 2:30 pm
Registration Deadline
July 18, 2023
Event Type
Webinar/Virtual Training
Hosted by
Contact Us for More Info
Copyright © 2024 Prevention Technology Transfer Center (PTTC) Network