Social media can be a powerful tool in our substance misuse prevention work. The number of digital platforms continues to grow and the way they deliver content is ever-changing. Often, we have limited resources to implement social media plans. Competing priorities, minimal staff time, and an inability to keep up with the technology can make social media planning feel overwhelming.
This 90-minute webinar will address ways to navigate these challenges. Join us to learn how to develop and implement manageable and effective social media plans. The session will introduce tools to help broaden reach and enhance engagement. We will share tips for curating and creating engaging, original content for a variety of platforms. Additionally, we will explore ways to use social media advertising, scheduling, and insights.
LEARNING OBJECTIVES:
- Select practical tools, resources, and strategies to create social media content.
- Identify strategies to increase social media engagement and reach.
- Integrate social media plans as part of information dissemination, event promotion, and storytelling.
CERTIFICATES:
Registrants who fully attend this event or training will receive a certificate of attendance via email within two weeks after the event or training.
PRESENTER:
Jennifer Bierer, BA
The Great Lakes A/MH/PTTC is offering this training for individuals working in HHS Region 5: IL, IN, MI, MN, OH, WI. This training is being provided in response to a need identified by Region 5 stakeholders.