It’s Not about Me…It’s about Us: Engaging and Retaining Series Part 2 ~ Walk the Talk: Applying Techniques and Tools to Practice

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Date: November 17, 2022 Blank space (transparent) for table Format: Webinar Blank space (transparent) for table Contact Hours: 1.25 (NAADAC Pending)
Time: 2 PM—3:30 PM ET Blank space (transparent) for table Cost: FREE Blank space (transparent) for table Target Audience: Prevention Professionals



How did we assist clients and communities in preventing substance use or substance misuse? How do we meet them where they are? Substance misuse prevention is a process that attempts to prevent the onset of substance use or limit the development of problems associated with using alcohol and drugs. Sometimes, we are missing opportunities to engage and retain clients. The engagement and retention of clients are crucial elements of desired outcomes and improved experiences of substance use prevention. Utilizing a person-centered and harm reduction approach builds on respectful and responsive care to the client’s strengths, resources, needs, and values. Besides person-centered and harm reduction, this 3-part webinar series will address topics that will increase a client’s engagement and retention, understanding that healthy people produce and build healthier communities through prevention efforts to improve the health and well-being of clients.


The engagement and retention of clients are crucial elements for desired outcomes and improved experiences of care for patients. Cultural humility, the SBIRT model, motivational interviewing principles, and coaching skills are essential in practice. This webinar will explore cultural humility and how it catalyzes engaging and retaining clients. It will review how using the Screening, Brief Intervention, and Referral to Treatment (SBIRT) approach supports patients in making healthier lifestyle changes related to excessive alcohol and drug use by using motivational interviewing principles through screening, conducting a brief intervention, and referring to treatment. When using the SBIRT model, professionals identify clients who may be using alcohol or illicit drugs/prescription medications in ways that are harmful to their health. This webinar will also explore coaching skills that can facilitate a client’s action toward change.



  1. Describe the background and importance of conducting SBIRT in various settings to prevent excessive alcohol and drug use.
  2. Engage clients using motivational interviewing and coaching strategies and skills.
  3. Understand how to incorporate valid and reliable alcohol and drug screening tools in practice.
  4. Apply elements of screening, brief intervention, and referral to the treatment.



Lisa ConnorsLisa Connors, LCPC, NCC, MAC, ABD is an Associate Pastor at In His Image International Ministry, Inc. She is a Licensed Bachelor Social Worker, Licensed Clinical Professional Counselor, National Certified Counselor, Board-Certified Coach, Master Addiction Counselor, Certified Clinical Trauma Professional, and Certified Grief Counseling Specialist. Ms. Connors is Certified in Thanatology [the study of death, dying, and bereavement]. She has been in the human services/social work/counseling fields for 30 years and has worked in a variety of settings providing services to the despondent and downtrodden. Ms. Connors works tirelessly to help others reach their fullest potential in life, supporting and empowering those who have been oppressed, stigmatized, marginalized, and victimized. Her greatest passion is working with, serving, and providing training related to individuals affected by HIV/AIDS, substance use and mental health disorders, violence/abuse/trauma, grief and loss, racial and social injustices. Ms. Connors is a mental health therapist providing services to individuals who have co-occurring issues. In addition to her pastoral and clinical work, Ms. Connors is a college professor. She has taught at the University of Maryland and is currently teaching at Anne Arundel Community College in Maryland. Like many women of color, Ms. Connors has experienced various forms of oppression. Ms. Connors earned her Bachelor of Social Work, Master of Divinity, Master of Arts in Professional Counseling degrees, respectively, and is a Doctoral Candidate completing her Ph.D. in Psychology. 


In order to be eligible for the 1.25 contact hours/certificate of attendance, you must join the live webinar in the Zoom platform.

Certificates must be requested within one week of the event and will be processed within 30 days.

If you are having issues accessing the room/application at the time of the event: Please email [email protected] at the start of the webinar so that we can assist you.



If you are in need of any special accommodations, please notify the Central East PTTC Webinar Team three weeks in advance of the event, or as soon as possible, by emailing [email protected].

Starts: Nov. 17, 2022 2:00 pm
Ends: Nov. 17, 2022 3:30 pm
Registration Deadline
November 17, 2022
Event Type
Webinar/Virtual Training
Hosted by
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