LGBTQ Affirming Prevention Messaging: Safety, Engagement, Retention and Strategies

Central East PTTC logoDanya Institute logo

Date: August 16, 2023

Time: 1:00 PM—3:00 PM ET

Format: Webinar

Cost: FREE

Contact Hours: 1.75 (Certificate of Attendance)

Target Audience: Prevention Professionals

Developed for: SAMHSA Region 3



LGBTQ people, particularly youth, gender diverse folks, and individuals of color, are often labeled both “high-risk” and “hard to reach” populations. Taking the time to understand the medical mistrust dynamics within the community is essential to an embracing welcome. Often, what makes the difference in reaching out to LGBTQ communities with prevention messages is a well-considered, community-designed, targeted campaign featuring high-impact images and culturally-responsive text. This webinar will describe some of the threats that LGBTQ community members may be concerned about in treatment, discuss impactful ways to communicate safety and respect, and give practical examples of prevention messages that have been effective with these populations.



At the end of this webinar, participants will be able to:

1. Describe common experiences of safety and threat for LGBTQ people accessing services.
2. Define signals and dynamics in agency messaging that may impact engagement and retention with LGBTQ clients.
3. Identify at least 3 evidence-based outreach strategies that can be effective with LGBTQ community members




Randall Leonard headshot

Maryland native Randall Leonard is a licensed clinical social worker who has specialized in the care of LGBTQ individuals for four years. They currently serve as a Staff Therapist at the Center for LGBTQ Health Equity, a Center of Excellence of Chase Brexton Health Care, providing individual therapy as well as assessments for gender-affirming surgery. They also facilitate “Identity Talk”, a group for trans and gender-diverse people of color to process intersectionality between culture and gender.
Before joining the Chase Brexton team, Randall served survivors of intimate partner violence at Family and Children’s Services, where they provided individual therapy and a weekly support group. In addition, they worked as a Behavioral Specialist in the Emergency Department of Union Memorial Hospital. They started their social work career working with people with severe and persistent mental illness at Sheppard Pratt Health Systems. Randall holds a Master of Social Work from the University of Maryland School of Social Work with a concentration in clinical behavioral health.



In order to be eligible for the 1.75 contact hours/certificate of attendance, you must join the live webinar in the Zoom platform.

Certificates must be requested within one week of the event and will be processed within 30 days.

If you are having issues accessing the room/application at the time of the event: Please email [email protected] at the start of the webinar so that we can assist you.



If you are in need of any special accommodations, please notify the Central East PTTC Webinar Team three weeks in advance of the event, or as soon as possible, by emailing [email protected].

Starts: Aug. 16, 2023 1:00 pm
Ends: Aug. 16, 2023 3:00 pm
Registration Deadline
August 16, 2023
Event Type
Webinar/Virtual Training
Hosted by
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