Products and Resources Catalog

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Print Media
Youth vaping is a significant public health concern with disproportionate impacts across different populations. They likely stem from inequities in vaping risk factors and the social determinants of health. Prevention professionals should identify the populations in their communities most impacted by vaping and develop tailored prevention services. This product provides data on the disparities in vaping prevalence rates and information on how to use a lens of cultural humility in developing prevention services.
Published: October 16, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 12th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: October 11, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 11th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: October 4, 2023
Print Media
Chicago Strategic Action Plan National Prevention Network Conference 2023 Poster Session, August 15, 2023   Tyiesha Trina, Great Lakes PTTC Building Our Leadership and Diversity (BOLD) Prevention Fellow, worked closely with Chief of Staff, Rafael Rivera, Illinois Department of Human Services Division of Substance Use Prevention on the Chicago Strategic Action Plan. This citywide initiative is focused on: Establishing a strategic action council comprised of prevention leaders, diverse youth, and stakeholders who share common objectives that promote the well-being for Chicago’s youth. Creating a portfolio of culturally responsive and trauma-informed strategies that demonstrate diversity, equity, inclusion, leveraged resources, braided funding, and other partnerships to maximize systemic impact. Developing guidance for local or affinity groups to create and implement collective impact strategic plan. Download the poster for more information.     Fellowship Description The Building Our Leadership and Diversity (BOLD) Prevention Fellowship Program (PFP) is focused on increasing the number of prevention scientists working within Black/African American communities and building their capacity to identify and chronicle programs, practices, and policies proven effective in reducing substance misuse risk factors and consequences and promoting mental health and protective factors or assets in Black/African American communities. The 2023 BOLD Fellows received mentorship from prevention staff in the state, territory, jurisdiction, national organization, and/or federally-recognized tribe or other American Indian/Alaska Native (AI/AN/) community associated with their placement and were exposed to the day-to-day workings of the site. This was a paid fellowship. Fellows worked on projects as assigned by their placement approximately half of the time and dedicated the other half of their time to learning and capacity development activities coordinated by the Prevention Technology Transfer Center (PTTC) network.   Tyiesha Trina, Great Lakes PTTC Building Our Leadership and Diversity (BOLD) Prevention Fellow  
Published: September 28, 2023
Multimedia
The Importance of Cultural Humility in Prevention Josh Esrick, MPP, and Emily Patton, MSc, PgDip September 28, 2023, 1:00pm-2:30pm EST COURSE DESCRIPTION Culture is integral to humanity, shaping who we are, what we value, and how we see the world. Because culture plays such an important role at all levels in society, it is important for prevention professionals to understand, value, and respect other cultures. The concept of “Cultural Humility” is a lifelong commitment to self-reflection about culture, addressing inequities, and developing non-paternalistic partnerships with communities. Prevention professionals should infuse the concepts of cultural humility into all aspects of their work. This webinar will delve into the concept of cultural humility and explain why it is important to prevention. As part of this, it will discuss how to engage in partnerships with diverse communities and how to implement and evaluate culturally responsive, evidence-based programs and interventions. Lastly, the webinar will highlight a case study example of a community seeking to follow the principles of cultural humility in its prevention services. LEARNING OBJECTIVES Describe the concept of cultural humility Explain why cultural humility is important to prevention Process an example scenario of cultural humility and accompanying case study PRESENTERS Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.     Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.  
Published: September 28, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 10th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: September 27, 2023
Multimedia
Suicide Prevention and the Aging Population Laura Hinds, MSW, LCSW September 21, 2023, 10:00am-12:00pm EST COURSE DESCRIPTION Loss of social contact, loss of loved ones, body betrayal, and increased isolation are common experiences for the elderly and can result in depression and suicidal ideation. This session supports social service providers in contemplating the risk factors and support options for caring for an elder who may be experiencing suicidality. From assessing threats, to addressing means, and engaging the elder in a safety plan, this course will offer both considerations and strategies to increase hope in this population and keep them safe. LEARNING OBJECTIVES Explain the research and its deficits related to the needs and experiences of the Aging population. Relay at least 3 risk factors providers should consider to assess the potential of suicidal ideation. Recall at least 3 interventions and strategies to support aging people in avoiding or navigating suicidal ideation. PRESENTERS Laura Hinds, MSW, LCSW, is a clinical social worker with experience in medical, behavioral and mental health settings.  Laura has had the pleasure of working with high acuity special needs populations and their providers for over 22 years.  An alumna and instructor at Penn’s School of Social Policy and Practice for 13 years, and Bryn Mawr’s School of Social Work and Social Research’s for the past 4 years, Laura has supported the learning and education of new social workers, veterans in the field, and their interdisciplinary partners.  With a focus on trauma, human and gender development, racial equity, and crisis intervention Laura supports special needs populations and those who serve them.  
Published: September 21, 2023
Multimedia
In today’s video, we will be discussing the roles Adverse Childhood Experiences (ACEs) and Positive Childhood Experiences (PACEs) play on mental health, substance misuse, and overall well-being. We hope this resource is useful for you, and we hope you can share this short video with your family, friends, and colleagues. Español - Experiencias Adversas de la Niñez (ACEs) y Experiencias Positivas de la Niñez (PACEs) Entre Comunidades Hispanas y Latinas En el video de hoy, hablaremos de los papeles que juegan las experiencias adversas y positivas de la niñez en la salud mental, el uso de sustancias, y el bienestar en general. Esperamos que este recurso le sea útil y esperamos que pueda compartir este breve vídeo con su familia, amigos y colegas. Descarga Aquí En Español
Published: September 20, 2023
Multimedia
  In today’s video, we will be discussing the prevention of domestic violence amongst Hispanic and Latino communities. We hope this resource is useful for you, and we hope you can share this short video with your family, friends, and colleagues. Español - Prevención de la Violencia Domestica En el video de hoy, hablaremos sobre la prevención de la violencia domestica entre las comunidades Hispanas y Latinas. Esperamos que este recurso le sea útil y esperamos que pueda compartir este breve vídeo con su familia, amigos y colegas. Descarga aquí
Published: September 20, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 9th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: September 20, 2023
Print Media
This mini e-book provides prevention professionals, providers, and community members with information and resources about substance use prevention, risk and protective factors in Hispanic and Latino communities. In this document, you will find resources from trusted sources, prevention, and action tips, and suggestions for better supporting our communities. We hope this resource is useful for you, and we hope you can share the information with your family, friends, and colleagues. Table of Contents Introduction: What is Prevention? Overview of the Strategic Prevention Framework (SPF) SPF Guiding Principle Cultural Competence SPF Guiding Principle Sustainability What are the Risk and Protective Factors for Youth in the Latino Communities? Substance Use Among Hispanic and Latino Communities Youth Prevention Tips and Resources for Youth Substance Use What are the Risk and Protective Factors for Adults in Hispanic and Latino Communities? Prevention Technology Transfer Center (PTTC) Resource References Acknowledgment   Español - Prevención 101: Factores de Riesgo y Protección Este mini libro electrónico proporciona a los profesionales de la prevención, proveedores y miembros de la comunidad información y recursos sobre la prevención del uso de sustancias, los factores de riesgo y de protección en las comunidades Hispana y Latina. Al final del documento, encontrará recursos de fuentes confiables y consejos de acción y prevención para apoyar mejor a nuestras comunidades en este team. Esperamos que este recurso le sea útil y esperamos que pueda compartir la información con su familia, amigos y colegas. Indice Introducción: ¿Que es la Prevención? Resumen del Marco Estratégico de Prevención (SPF) Principio Rector del SPF: Competencia Cultural Principio Rector del SPF: Sostenibilidad ¿Cuáles son los Factores De Riesgo Y Protección para la Juventud en las Comunidades Latinas? Consumo de Sustancias Entre Los Jóvenes de las Comunidades Hispanas y Latinas Consejos y Recursos de Prevención Para El Consumo de Sustancias por Parte de Los Jovenes ¿Cuáles son los Factores de Riesgo y Protección para los Adultos en las Comunidades Hispanas y Latinas? Centro de Capacitación y Asistencia Técnica de Prevención (PTTC) Recursos Referencias Reconocimiento del Autor
Published: September 15, 2023
Multimedia
Substance Use Prevention Policy Part 2: How Prevention Professionals Can Help Implement Policy Change Josh Esrick, MPP, and Emily Patton, MSc, PgDip September 14, 2023, 1:00pm-2:30pm EST COURSE DESCRIPTION This webinar will summarize what prevention professionals can do to help develop or change policies that will advance substance use prevention goals, including to address inequities and reduce health disparities. It will identify and discuss the mechanisms by which policy change can occur. As part of this, the webinar will also review the collaborative partners that prevention professionals will need to work with to enact policy change, including elected officials and regulatory agencies. It will discuss the importance of advocacy as a tool for collaborating with these partners and the vital distinctions between advocacy and lobbying. The webinar will also review the restrictions on lobbying that federal grantees and non-profit organizations must follow. The webinar will also discuss other steps prevention professionals can take to support successful policy change, such as working with regulatory or enforcement agencies to ensure policy adherence. Lastly, the webinar will offer a small group peer learning discussion opportunity. LEARNING OBJECTIVES Identify the mechanisms for achieving policy change. Recognize key collaborative partners that can support policy change. Explain the importance of advocacy and the differences from lobbying. Describe other steps prevention professionals can take to facilitate policy change. PRESENTERS Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.     Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.  
Published: September 14, 2023
Multimedia
Webinar Description Using equitable language is a skill that can be learned and applied in the work we do as prevention professionals, paving the way to greater successes at achieving our outcomes,   This interactive event included the following learning objectives:  • Defining “equitable language” to support prevention professionals’ efforts to reach their intended audience  • Learning about the benefits of using equitable language in communication tools and events  • Identifying strategies for using equitable language as part of a community engagement approach when building partnerships and sharing information with communities of focus    Presenter Information Sarah Gabriella Hernandez is an evaluator and researcher specializing in community-engaged and participatory approaches. She has collaborated with diverse organizations and community partners across Chicago to conduct mixed-methods research, culturally responsive and developmental evaluations, program development and coordination, community health assessments, and dissemination. Dr. Hernandez leads evaluation projects that focus on evaluation capacity building and improving equity in health and education. Her recent areas of work include substance use services and recovery, trauma-informed work, and health equity in education.    Ivy Jones Turner, MPA, CPS is an expert in behavioral and mental health promotion and prevention, as well as an experienced program leader, technical assistance (TA) specialist, applied researcher, and evaluator. Her expertise includes building the capacity of schools and organizations to research, implement, evaluate, and sustain interventions to prevent substance misuse, suicide, youth violence, and bullying, and to promote social-emotional and mental health. Ivy holds an MA in Public Administration from Harvard University’s Kennedy School of Government and is a certified specialist in prevention and conflict mediation in Massachusetts.    Additional Documents PowerPoint Flyer
Published: September 14, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 8th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: September 13, 2023
Multimedia
Substance Use Prevention Policy Part 1: What is Policy and How Can It Help Achieve Prevention Outcomes Josh Esrick, MPP, and Emily Patton, MSc, PgDip September 12, 2023, 1:00pm-2:30pm EST COURSE DESCRIPTION This webinar will summarize the importance of policy change as a strategy for prevention professionals. It will discuss why and how policy changes can have significant impacts on substance use prevention goals, including addressing inequities, and reducing health disparities. The webinar will describe the different types of policy options that exist and how they align with substance use risk and protective factors, including the social determinants of health. It will also discuss the strengths and challenges that policy change efforts can have compared to other prevention interventions and why they should be part of a comprehensive approach to prevention. As part of this discussion, the webinar will also provide an example of such an approach. LEARNING OBJECTIVES Recognize why policy change can be an important goal in prevention. Describe the types and objectives of substance use prevention policies. Identify the strengths and drawbacks of using policies as a type of prevention intervention. Explain how policy change can be part of a comprehensive approach to prevention. PRESENTERS Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.     Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.  
Published: September 12, 2023
Print Media
Over the past 20 years, kratom use has increased across the globe. This presents potential risks, including for children and youth. Adult kratom use for opioid craving and withdrawal self-management has also expanded alongside the opioid epidemic. This product provides information about kratom and the negative effects of kratom use. It also summarizes available data on the scope of kratom use and its legality in the United States.
Published: September 11, 2023
Presentation Slides
Xylazine is an emerging issue across the United States, often used in conjunction with opioids and other substances. Public health professionals must be aware of Xylazine’s effects and how it complicates efforts to prevent and treat other substance use. This presentation summarizes the available research and data on xylazine use. This presentation was originally delivered at the 2023 NPN Conference in Birmingham, AL on August 16th-17th.
Published: September 8, 2023
Presentation Slides
Prevention science is the development and implementation of evidence-based strategies to improve the health and wellbeing of people, families, and communities. This presentation defines the concept of prevention science and explains its relevance to prevention professionals. It also discusses strategies and provides recommendations for using prevention science to build a culture of prevention within public health. This presentation was originally delivered at the 2023 NPN Conference in Birmingham, AL on August 16th-17th.
Published: September 8, 2023
Multimedia
Substance Use Prevention and Public Health Part 2: Building a Public Health Approach to Prevention Josh Esrick, MPP, and Emily Patton, MSc, PgDip September 7, 2023, 1:00pm-2:30pm EST COURSE DESCRIPTION This webinar will discuss how substance use prevention professionals can build a public health approach to prevention. It will describe how the similarities across public heath fields can lead to specific collaborative opportunities and will identify examples of these opportunities. The webinar will also review the concept of integrating behavioral and physical health care services and how, among other benefits, integration can support the development of a comprehensive public health approach to prevention. Additionally, it will discuss strategies for prevention professionals to further develop this approach and how to reduce health disparities through it. The webinar will also discuss the barriers and challenges prevention professionals may face and the opportunities that may exist to overcome them. Lastly, the webinar will offer a small group peer learning discussion opportunity. LEARNING OBJECTIVES Identify opportunities for collaboration across public health service fields. Describe behavioral-physical health care integration and how it can support public health. Explain strategies for implementing a public health approach to prevention and reducing disparities. Recognize barriers, challenges, and opportunities to expand a public health approach to prevention. PRESENTERS Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.     Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.  
Published: September 7, 2023
Multimedia
The Central East Prevention Technology Transfer Center is excited to announce the 7th episode of our weekly podcast: Walking in Wellness. This series is dedicated to empowering prevention professionals like you with the mindset and skill set necessary to prioritize wellness...every day. This weekly podcast can be accessed via Soundcloud or Spotify. Be sure to follow or subscribe to have episodes delivered weekly!   
Published: September 6, 2023
Multimedia
Substance Use Prevention and Public Health Part 1: Recognizing the Role of Prevention in a Wider Field Josh Esrick, MPP, and Emily Patton, MSc, PgDip September 5, 2023, 1:00pm-2:30pm EST COURSE DESCRIPTION This webinar will provide a broad overview of public health and what can be the role of the substance use prevention field within it. It will describe the idea of public health and the similarities that exist across its service fields, such as: a focus on preventing issues before individuals require clinical services, seeking to address environmental factors and the social determinants of health, reducing health disparities, and implementing population-level services, among others. The webinar will also explain how substance use prevention should be and is a critical part of public health. As part of this, it will describe the best practices from public health that prevention professionals can incorporate into their work. Lastly, it will define what a “culture of prevention” is and how prevention professionals can take lessons learned from other public health fields to expand it. LEARNING OBJECTIVES Describe the concept of public health and the similarities that exist across service fields. Identify how substance use prevention is a part of public health. Explain what is meant by a public health approach to prevention. Define a “culture of prevention” and its importance. PRESENTERS Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.     Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.  
Published: September 5, 2023
Multimedia
  Webinar Description The Social Norms Approach is a prevention strategy that corrects misperceptions of risky behaviors and focuses on the healthy behaviors that already exist in groups. Research shows that most people overestimate risky or unhealthy habits and under-perceive normative healthy behaviors, and that decreasing the over-perception of unhealthy or risky behaviors improves health outcomes.   This session explored the fundamental principles and key concepts behind the social norms approach as well as a process that attendees could use in their own communities to uncover and promote the positive norms that already exist.   Learning objectives for Session 1 included: -Describe the Social Norms Approach -List elements of an effective social norms process -Identify the data needed to build a social norms campaign   Presenter   Lauri Solomon is a training and technical assistance specialist with the Education Development Center.  She has more than 25 years' experience in public health working on a variety of initiatives including the prevention of substance misuse, sexually transmitted infections, and teen pregnancy. Lauri has been providing technical assistance and training on the application of the social norms approach since 1999. She also holds a doctorate in social justice education and works to bring an equity lens to all aspects of her work.   Additional Resources  Flyer  PowerPoint
Published: September 5, 2023
Multimedia
  Webinar Description The Social Norms Approach is a prevention strategy that corrects misperceptions of risky behaviors and focuses on the healthy behaviors that already exist in groups. Research shows that most people overestimate risky or unhealthy habits and under-perceive normative healthy behaviors, and that decreasing the over-perception of unhealthy or risky behaviors improves health outcomes.   This session explored the fundamental principles and key concepts behind the social norms approach as well as a process that attendees could use in their own communities to uncover and promote the positive norms that already exist.   Learning objectives for Session 2 included: -Describe what are more and less effective approaches to health communication and social marketing -Identify the data needed to build a social norms campaign -List elements of a social norms marketing print ad   Presenter   Lauri Solomon is a training and technical assistance specialist with the Education Development Center.  She has more than 25 years' experience in public health working on a variety of initiatives including the prevention of substance misuse, sexually transmitted infections, and teen pregnancy. Lauri has been providing technical assistance and training on the application of the social norms approach since 1999. She also holds a doctorate in social justice education and works to bring an equity lens to all aspects of her work.   Additional Resources  Flyer  PowerPoint
Published: September 5, 2023
eNewsletter or Blog
The September 2023 Dialogue contains articles on: Addiction: Nurturing Purpose in Recovery: Unveiling Passions and Living Intentionally | Mental Health: Improving Suicide Prevention Strategies in Maryland | Prevention: Improving Suicide Prevention Strategies in Maryland | ORN: Addressing Regional Needs Additional sections include behavioral health observances, virtual training and webinar events, Region 3 news, and new resources. The Dialogue is designed to inform behavioral and mental health professionals of news and upcoming events in the Central East states. This electronic newsletter is disseminated on the first Tuesday of each month. You are encouraged to provide us with any feedback or submit articles and topics for discussion in future issues of the newsletter.  Sign up to receive the Dialogue in your mailbox. 
Published: September 5, 2023
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