The Importance of Advocacy for Prevention: What It Is and Tips for Conducting It

RECORDING: The Importance of Advocacy for Prevention: What It Is and Tips for Conducting It

The purpose of this webinar is to increase the understanding and skills for prevention specialists to plan, facilitate, and implement advocacy strategies to support prevention goals. Presenters will explore the distinctions between advocacy and lobbying and outline the importance of advocacy in prevention work.



  • Describe the basic principles of advocacy
  • Explain the distinctions between advocacy and lobbying
  • Recognize the importance of advocacy for prevention
  • Identify the first steps necessary for developing an advocacy effort



Josh Esrick, MPPP

Josh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.

Emily Patton, MSc, PgDIP

Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.



September 20, 2023
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