Products and Resources Catalog

As sheltering in place becomes the new normal in many areas of the US, millions are experiencing isolation, financial insecurity, and unprecedented levels of stress—at a time when physical distancing separates people from the support systems they need most.   And as we move into the planning for our response, let’s remember that prevention practitioners have a proven track record of success in coordinating local public health responses to health emergencies. National emergency epidemiologic data demonstrate that state and local prevention efforts work: the overall prevalence of drinking among 12- to 20-year olds has declined by 32.9 percent since 2004, due in part to effective prevention initiatives.   

May 1, 2020    Description  Maintaining social interactions and relationships are essential for youth and young adults’ mental health and resiliency during COVID-19 quarantine. This online event provides prevention practitioners with an opportunity to discuss and share strategies for how to effectively promote youth engagement and wellness in a virtual setting. The event concludes with suggestions for how prevention staff can improve self-care and wellness during remote work.    Key Discussion Questions  What strategies are you using to engage youth?  What prevention activities are you using to promote wellness?  How can interventions such as social media campaigns support wellness?  How can prevention staff practice wellness for ourselves?    Presenters  Jessica Goldberg - Jess is a training and technical assistance specialist with nearly a decade of supporting prevention efforts at the national, state, regional and local levels, as well as an accomplished designer and deliverer of in-person and virtual trainings that address topics ranging from collaboration across health sectors to identifying and addressing health disparities. Her past experience includes serving as a community health specialist with the Massachusetts state technical assistance system, supporting communities in needs assessment, strategic planning and creating logic models to guide change efforts, and then with the Center for the Application for Prevention Technologies or CAPT, and now with the PTTC, where she works closely with states and community coalitions to adopt and apply data-driven prevention planning processes and implement evidence-based and promising prevention practices  Ivy Jones Turner - For over 20 years, Ivy has provided organizational capacity assistance on health promotion and prevention in substance abuse, suicide, violence, injury, and mental health with nonprofit and community-based organizations, state and faith-based agencies, and school districts. Her capacity building skills include program evaluation, training and technical assistance in program design and implementation, organizational development, partnerships/collaborations, and grant management. Ms. Jones Turner is a Certified Prevention Specialist and holds an MPA from Harvard University’s Kennedy School of Government.          Supplemental Materials Presentation Slides Summary Notes: Promoting Youth Engagement & Connectedness in a COVID-19 World  Promoting Youth Engagement & Connectedness in a COVID-19 World Selected Resource List Session Transcript */ /*-->*/ /*-->*/ /*-->*/ /*-->*/ /*-->*/ /*-->*/ /*-->*/ /*-->

Southeast PTTC April Newsletter

During these unprecedented times resulting from the COVID-19 pandemic, people are feeling overwhelmed with long work hours, caring for family, and frequently changing information. As people try to manage uncertainty about the future, health concerns, financial instability, and access to resources, it becomes imperative to take time for self-care. The Pacific Southwest Prevention Technology Transfer Center (PTTC) has summarized recommendations and compiled a list of resources for self-care from reputable sources for you to practice and take care of YOU!   Recommended Tips to Take Care of Yourself Physical Health Fuel your body by eating a healthy, well-balanced diet and drinking plenty of water. Aim to get regular sleep and rest (at least 7-8 hours) Exercise every day. Taking care of your body helps you feel better mentally, too. While sheltering in that doesn’t mean your exercise routine needs to end, it may just need to be different. Take a family walk after dinner, but follow social distancing guidelines. Do some stretches at your desk while you’re working from home. Aerobic exercise releases endorphins, which are the natural substances that help you maintain a positive attitude. Take deep breaths and stretch often. Avoid risky behaviors, such as misusing alcohol and other substances, and ignoring public health recommendations. Mental Health Create a sense of structure and routine in daily life. Focus on things you can control. Use technology to maintain social connections with your loved ones. Consider a regular check-in schedule to give you something to look forward to. Engage in relaxing activities. Listen to music, read books, or try a new hobby. Consume reliable news sources that report facts, and avoid media that sensationalizes emotions. Lean on your personal beliefs and faith for support.   How can I stay informed without becoming anxious? Take a Break from the News Media. While it is important to stay current about the public health emergency, avoid excessive exposure to media coverage. This includes watching, reading or listening to news stories, even on social media. Limit yourself to a single credible source such as the Centers for Disease Control and Prevention (CDC).[1] Access Hotlines and Help.1 If you are feeling anxious, considering self-harm, or concerned about yourself or others  in your household being harmed, several hotlines are available to help: Substance Abuse and Mental Health Services Administration’s (SAMHSA) Disaster Distress Helpline: 1-800-985-5990 / 1-800-846-8517 (TTY) or text “TalkWithUs” to 66746 SAMHSA’s National Helpline: 1-800-662-4357 National Suicide Prevention Lifeline: 1-800-273- 8255 / 1-800-799-4889(TTY) National Domestic Violence Hotline: 1-800-799-7233 / 1-800-787-3224 (TTY) StrongHearts Native Helpline 1-844-762-8483   Resources to Support Self-Care Strategies and Practices   PTTC Network The PTTC Network has gathered resources for prevention in response to the COVID-19 pandemic   SAMHSA SAMHSA COVID-19 resources and information   The World Health Organization Health parenting during COVID-19   CDC Ways to cope with stress and take care of yourself and your community during COVID-19   Prevention Institute Resources for health, safety, and wellbeing during COVID-19   National Association of Social Workers Self-care during the COVID-19 pandemic   National Council of Urban Indian Health COVID-19 Resource Center   Colorlines Self-Love in the Time of COVID-19   ReachOut 10 Ways to take care of yourself during COVID-19   National Institute for Health Care Management Managing loneliness Vulnerable populations and COVID-19 Activities that support elder well-being during isolation or quarantine   Mayo Clinic Kids coping with COVID-19 pandemic Maintaining human connection in time of social distancing   Washington State University Wellbeing Online Stress relief & mindfulness workshops   US Department of Veteran Affairs Resources for managing stress   [1] Centers for Disease Control and Prevention, April 2020, Take care of yourself and your community.

The Mountain Plains Mental Health Technology Transfer Center and the Mountain Plains Prevention Technology Transfer Center collaborated to host a six-part webinar series, Suicide Prevention Across the Educational Continuum. Throughout the series, participants are provided with information related to suicide prevention and intervention for youth, young adults, and college students. Crisis Response Planning for Suicidal Patients: an Introduction A widely-used strategy for managing acute suicide risk is the contract for safety, also known as the no-suicide contract. Despite its widespread use across mental health and medical settings, accumulating consensus is that this approach may be ineffective. Alternative strategies such as crisis response planning or the related safety planning intervention have therefore been proposed. Written on an index card, the crisis response plan outlines simple steps for a suicidal individual to follow when in a crisis. Results of a recently completed randomized clinical trial show that crisis response planning reduces suicide attempts by 75% as compared to the contract for safety, thereby supporting the method’s efficacy. The purpose of this presentation is to provide an overview of crisis response planning, and to differentiate the method from other, less effective means for managing suicide risk. Presented by: Craig J. Bryan, PsyD, ABPP   Webinar Recording Presentation Slide in .PDF Presentation Transcript

Part 2 of 2: Legal and Ethical Considerations for Telehealth Prevention This presentation reviews the legal and ethical considerations for prevention practice through a virtual setting. Participants learn which requirements must be in place as well as current changes due to COVID-19.  Key Objectives: Participants will be able to describe legal and ethical considerations for virtual prevention practice Participants will be able to identify if a virtual platform is HIPAA and FERPA compliant Participants will learn how to safeguard their clients through responsible technology use   Presented By: Aaron Fischer, PhD, BCBA-D Webinar Recording PDF PowerPoint Slides Link to Part 1 of 2: Understanding How to Leverage Telehealth Technology for Prevention Services We are closely collaborating across the Technology Transfer Center (TTC) Network in response to COVID-19.  There are a number of telehealth related products, webinars, virtual discussion sessions, and web resource pages being developed across the three Technology Transfer Centers (TTCs).  We are all doing our best to ensure we avoid duplication, and we recognize that some overlap in activities and resources related to this topic is understandable.  We realize the need for information and training across the workforce that provides prevention, treatment and recovery support services for substance use disorder (SUD) and mental illness is vast. You can access the events calendar and the products calendar through the Technology Transfer Center (TTC) landing page and see a listing of all events and products across the three networks. https://techtransfercenters.org/landing

Additional Resources Presentation Slides Translations     This webinar addresses what constitutes an “evidence-based treatment (EBT)” and an “evidence-based practice (EBP),” the difference between efficacy and effectiveness, and what we need to know about them in order to make more informed decisions in selecting EBTs and EBPs that are best suited to our agencies or clinics. Major concepts underlying EBTs will be discussed: 1) treatment integrity/fidelity, 2) external validity/generalizability, 3) operational definitions, and 4) statistically vs. clinically significant results. Factors related to the application of EBTs/EBP to culturally diverse populations will be examined: 1) samples on which EBTs are based, 2) use of ethnic vs. cultural groups, 3) “generic” vs. culturally specific EBTs, 4) cultural content vs. cultural context, 5) advantages and disadvantages of culturally adapted EBT, and 6) sustainability of EBTs/EBP. The webinar will present the contribution of meta-analyses to EBTs, the EBTs in the context of the factors that contribute to change in interventions (e.g., therapy relationship and client contribution), limitations of EBTs, common elements of EBTs, and the role of politics, power, and privilege in the scientific study of treatment outcome. Processual issues critical to moving from EBTs to EBP will be discussed. The webinar will describe alternative approaches to EBTs/EBP, such as those grounded on practice-based evidence and community-based evidence or those considered “promising practices,” and alternative concepts to external validity (generalizability), such as ecological validity and social validity. About the Presenter Luis A. Vargas, PhD Luis A. Vargas is a retired clinical psychologist and a member of the Board of Directors of the National Latino Behavioral Health Association. He was on the staff and faculty of the Department of Psychiatry at the University of New Mexico School of Medicine (UNM-SOM) for 30 years. He worked part-time at Samaritan Counseling Center and its Spanish-speaking clinic, St. Joseph’s Center for Children and Families, following his retirement from UNM . He was the director of the UNM-SOM clinical psychology internship program for fourteen years and served six years as the Chair of the New Mexico Board of Psychologist Examiners. His clinical and scholarly work has focused on providing culturally responsive services to diverse children, adolescents, and families in Latino communities. He is committed to training mental health professionals to maintain a scientific mindedness in providing culturally responsive services in the context of evidence-based practice and global psychology.

Virtual Meetings 101: Getting Things Started Right. We’ve partnered with HueLife to offer a series of virtual facilitation labs to the region. This is just an excerpt from the first session, Virtual Meetings 101. I’ve pulled out the section on orienting to the platform, the stacking method for introductions, and the role of producer. All of our participants loved this information and found it valuable. In this video, you will be seeing the instructional portions of the virtual lab, but we have edited out the practice and small group activities for time constraints.

Virtual Meetings 101: Zoom Engagement Tools. We’ve partnered with HueLife to offer a series of virtual facilitation labs to the region. This is just an excerpt from the first session, Virtual Meetings 101. We've pulled out the section on Zoom tools and strategies to increase engagement in your virtual meetings. All of our participants loved this information and found it valuable. In this video, you will be seeing the instructional portions of the virtual lab, but we have edited out the practice and small group activities for time constraints.

Toolkit for Parks and Recreation Departments: Preventing Youth Substance Use and Addressing Substance Misuse   Substance use disorders are a community problem that require a community response. While it will take many sectors of the community to solve this problem, Parks and Recreation Departments (referred to as P&R Depts in this document) have a unique role to play in preventing substance use disorders and in addressing substance misuse in New England communities. Many P&R Depts offer before and afterschool childcare, summer, and sports programming for young people, and play a large role in building healthy communities through the oversite of parks and playgrounds and holding public events. This toolkit offers P&R Depts some guidance and resources for implementing research-based strategies to help prevent youth substance use and address substance misuse. 

Learn how the stigma of substance misuse disorders impedes prevention efforts: National Institutes of Health, Annals of Internal Medicine: Collision of the COVID-19 and Addiction Epidemics   The New England Journal of Medicine: Stigma and the Toll of Addiction   The New England Journal of Medicine: Stigma Reduction to Combat the Addiction Crisis — Developing an Evidence Base   National Center for Health Statistics: Drug Overdose Deaths in the United States, 1999–2018

  10 Reasons Why You Need a Needs Assessment Josh Esrick, Senior Policy Analyst at Carnevale Associates, walks us through the top 10 reasons why substance misuse prevention efforts should begin with a needs assessment.     > Download Companion Document: Needs Assessment Infographic        

This is a list of resources that has been compiled (and continues to be updated) during the National American Indian and Alaska Native PTTC's ongoing listening series: “Connecting Prevention Specialists to Native Communities during times of Crisis”

*This webinar was in Spanish* Presentación El Abuso de Sustancias Durante El COVID-19 es una presentación que introduce a Los Centros Hispano/Latino de Capacitación y Asistencia Técnica en Adicción y en Prevención (NHL-ATTC y NHL-PTTC) de SAMHSA a los miembros de los programas de La Ventanilla de Salud (VDS), un programa diseñado por la Secretaría de Salud y la Secretaría de Relaciones Exteriores del Gobierno de México para ayudar a identificar los servicios de salud que necesitan las familias mexicanas en Estados Unidos dentro del Consulado de México. La VDS ofrece educación en distintos temas de salud. El objetivo de la VDS es mejorar el acceso a servicios primarios y preventivos de salud, aumentar la cobertura en seguros públicos y promover una cultura de prevención de salud a los mexicanos que viven en Estados Unidos. Por medio de este taller educativo, los miembros de los centros proveen información sobre los centros NHL-PTTC) y NHL-ATTC con el propósito de formar enlaces con las 50 sucursales de VDS ubicadas por todo el país. El taller también ofrece información sobre la prevención del abuso de sustancias, define que es la prevención, presenta la Prevención como disciplina o profesión y ofrece información y recursos sobre la prevención. Finalmente presenta información sobre los trastornos del abuso de sustancias, y como aprender sobre las causas, consecuencias y tratamientos disponibles sobre ellos. Y una sección de información sobre retos del COVID-19 y el uso de sustancias y ofreció recursos para la comunidad.

Central East Webinar Series: Social Determinants of Health Part 1: Examining the Social Determinants of Health: A Prevention Perspective Dawn M. Thomas, PhD, OCPC April 22, 2020, 1-2 PM EST  |  View all Central East series This is part one of a two-part webinar series hosted by the Central East PTTC that focuses on social determinants of health. COURSE DESCRIPTION Participants will understand the basic tenets of the social determinants of health and its impact on behavioral health, prevention, and wellness efforts. Participants will critically examine the role of neighborhood conditions, education, socio-economic, and socio-political climate. This training will strengthen participants understanding of the social determinants of health and their role in shaping the prevention efforts of diverse populations. LEARNING OBJECTIVES Provide an overview of the Social Determinants of Health (SDOH Define and differentiate health equity terminology Review the five areas of the Social Determinants of Health and how they impact health outcomes Review and summarize the significance of SDOH to increase health and wellness PRESENTER Dawn Thomas, PhD, OCPC is currently a Prevention Systems Manager with the Ohio Department of Mental Health & Addiction Services (OhioMHAS). She is highly experienced in event planning, program development, coordination and implementation as well as fostering and promoting close working relationships between state, county and local social service systems/agencies.She has more than 25 years of public service that has focused on prevention, training, mental health and other social services programming for adults as well as students. Dr. Thomas is an Ohio Certified Prevention Consultant, with a Ph.D. in Health Education from the University of Cincinnati.Additionally Thomas she has served as a Consultant and presented numerous trainings and workshops at a wide array of venues and conferences that include but are not limited to: SAMHSA, The National Prevention Network Conference, and the Ohio Society for Public health Education.               

The Mountain Plains Mental Health Technology Transfer Center and the Mountain Plains Prevention Technology Transfer Center collaborated to host a six-part webinar series, Suicide Prevention Across the Educational Continuum. Throughout the series, participants are provided with information related to suicide prevention and intervention for youth, young adults, and college students. School-Based Suicide Prevention Interventions for K-12 Population Participants in this webinar will learn the youth suicide prevalence nationally and the implications to schools. They will also be able to familiarize themselves with multi-tiered systems of positive behavior and social emotional learning. In addition, how the multi-tiered systems support the prevention of suicide. Finally, the webinar will discuss ways to build capacity and sustainability of these services in K-12 schools. Presented by: Aaron Fischer, PhD   Webinar Recording Presentation Slides in .PDF Presentation Transcript  

Self-Care in a Selfless Field Webinar We are currently living in unprecedented and difficult times. Prevention specialists, in addition to experiencing the current global pandemic, also listen to painful and distressing experiences which can lead to compassion fatigue and burnout. This presentation will help us to learn more about possible signs of burnout, how to implement self-care practices to your daily life, and receive available resources to combat the effects of work-related stress. Presented by: Anna Purkey, M.Ed. & Jana Sill, M.Ed, Dept. of Educational Psychology, College of Education, University of Utah Presentation PDF Self-Care in a Selfless Field Resources Mountain Plains MHTTC: Covid 19 Mental Health Resources Webinar Recording

  Webinar: Selecting and Implementing Evidence-Based Practices to Address Substance Misuse Among Young Adults: SAMHSA’s Resource Guide Presented by: THE PACIFIC SOUTHWEST PREVENTION TECHNOLOGY TRANSFER CENTERS   DATE: Wednesday, April 15, 2020   DESCRIPTION In this webinar, participants will learn about the findings and resources available in the recently released SAMHSA resource guide Substance Misuse Prevention for Young Adults.  This guide was developed to support health care providers, systems, and communities seeking to prevent substance misuse among young adults. Dr. Kim Dash, who co-authored the guide, will describe relevant research findings; examine emerging and best practices; discuss knowledge gaps and implementation challenges; and offer useful resources.  By the end of the webinar, participants will: 1. Identify the most recent data on young adults and substance misuse. 2. Understand the guidebook content and how it was developed. 3. Identify evidence-based practices that will make a difference for young adults.   PRESENTERS Kim Dash, PhD, MPH, is Senior Research Scientist with the Education Development Center (EDC). Dr. Dash develops, evaluates, and promotes the use of evidence-informed public health interventions. A thought leader in behavioral and social health and published author, she possesses expertise in prevention and implementation sciences and program and policy evaluation. Dr. Dash has led over 15 projects addressing mental health, substance misuse, violence, and trauma. She leads the evaluation of a citywide initiative that fosters community resilience to address stress and trauma and is creating a tool to help colleges reduce drug misuse.   WEBINAR SLIDES Download Slides - Selecting and Implementing Evidence-Based Practices to Address Substance Misuse Among Young Adults: SAMHSA’s Resource Guide   OTHER RESOURCES SAMHSA Resource Guide Young Adults Evidence-Based Practices Resource Center National Survey on Drug Use and Health (NSDUH) Homepage Substance Abuse & Mental Health Data Archive (SAMHDA) Homepage

In this episode, we will be talking with Chrissy Mayer. Chrissy is the Chief Community-Based Services Officer for DCCCA and has over 20 years of experience serving the prevention field, providing training and TA, and leading her team. In today’s episode, we will be talking about how Chrissy and her team have adapted to the new virtual working environment, transitioning an entire youth conference to a new virtual format and launching a weekly virtual prevention training series. Her team has been innovative and courageous as the jump into this new territory. So we invite you to listen along and hear about their inspiring work.

Talking about Sex as Prevention: A Novel Use of Motivational Interviewing Julie Tenille, PHD April 15, 2020, 1-2:15 PM EST   COURSE DESCRIPTION Expression of sexuality and intimacy is not just a human right but fundamentally contributes to overall health and well-being. For persons with behavioral health conditions, sexuality and intimacy are inextricably tied to mental health recovery and quality of life. Unfortunately, the provider workforce (nursing, social work, medicine, among others) is not presently equipped to routinely engage in productive and guiding discussions about sexuality and intimacy with persons living with behavioral health conditions. Missed opportunities have great implications for prevention with a population more likely to be infected with HIV, hepatitis B and C, experience intimate partner violence, and contend with co-morbid substance use disorders. Research suggests brief education programs about sexual issues can result in sustained practice change if skills are integrated more deliberately to the extent that providers gain more confidence to skillfully engage in conversations about sexuality as a part of holistic care. Motivational Interviewing (MI) is a recovery-oriented evidence-based practice broadly useful in all health disciplines, applicable in a wide variety of contexts, with a variety of populations, and related to a vast typology of behavioral conversations. In response to research and advocacy, a training toolkit was published that employs the use of MI in experientially teaching providers the skills of MI and the practice of having conversations about sexuality and intimacy. This webinar highlights the contents of this training toolkit and underscores relevant skills for prevention activities. LEARNING OBJECTIVES Describe benefits of sexuality and intimacy for persons with behavioral health conditions. Explain provider barriers to communication about sexuality and intimacy with persons with behavioral health conditions. List strategies (informed by MI) for overcoming barriers to communication about sexuality and intimacy.   PRESENTER Dr. Julie Tennille is an Associate Professor at West Chester University in the Graduate Department of Social Work and a member of the international Motivational Interviewing Network of Trainers. She has taught across the graduate practice curriculum for over 15 years and presently teaches a 5-day elective course on Motivational Interviewing (MI). Dr. Tennille has worked in direct practice, services research, and administration in public mental health and HIV/AIDS services for over 25 years. She has published several articles on Field Instructors Extending EBP Learning in Dyads (FIELD), an MI infused teaching intervention, aimed at synchronizing evidence based practice competencies among field instructors and their social work students. In collaboration with the Temple University Collaborative on Community Inclusion, Dr. Tennille has developed a training toolkit for mental health providers toward enhancing their ability to have discussions with clients about sexuality, intimacy, and dating.  

Part 1 of 2: Understanding How to Leverage Telehealth Technology for Prevention Services This webinar supports prevention providers by highlighting tools and features of service delivery, through videoconferencing platforms. Participants will learn how to use this technology to engage in direct prevention efforts, as well as indirect prevention efforts, by supporting coalitions, caregivers, and school staff. Key Objectives: Participants will understand various features of videoconferencing platforms Participants will be able to describe ways the technology tools can facilitate prevention services Participants will learn how to leverage telehealth to support coalitions, caregivers, and school staff   Presented by: Aaron Fischer, PhD, BCBA-D Webinar Recording PDF PowerPoint Slides Resources: Understanding How to Leverage Telehealth Technology for Prevention Services Link to Part 2 of 2: Legal and Ethical Considerations for Telehealth Prevention We are closely collaborating across the Technology Transfer Center (TTC) Network in response to COVID-19.  There are a number of telehealth related products, webinars, virtual discussion sessions, and web resource pages being developed across the three Technology Transfer Centers (TTCs).  We are all doing our best to ensure we avoid duplication, and we recognize that some overlap in activities and resources related to this topic is understandable.  We realize the need for information and training across the workforce that provides prevention, treatment and recovery support services for substance use disorder (SUD) and mental illness is vast. You can access the events calendar and the products calendar through the Technology Transfer Center (TTC) landing page and see a listing of all events and products across the three networks. https://techtransfercenters.org/landing

The Mountain Plains Mental Health Technology Transfer Center and the Mountain Plains Prevention Technology Transfer Center collaborated to host a six-part webinar series, Suicide Prevention Across the Educational Continuum. Throughout the series, participants are provided with information related to suicide prevention and intervention for youth, young adults, and college students. World Class Resources to Discover Genetic Risks for Suicide Death  Suicide leads to over 47,000 preventable deaths annually in the U.S. alone. In addition, suicide has increased by 33% in the U.S. in the last two decades. While environment plays a critical role, suicide has a strong genetic component. With the unique resources available to the Utah Suicide Research Program, we have the opportunity to make significant contributions to the understanding of this genetic aspect of suicide risk, with the ultimate goal of development of personalized interventions. This presentation will give an update on research progress and how results may impact the future of prevention and treatment. Presented by: Hilary Coon, PhD   Webinar Recording Presentation Slides in PDF Presentation Transcript   Suicide Risk Resources for Prevention and Research    

April 2020 issue of the Great Lakes Current, with a special focus on responding to COVID-19.  Includes links to resources and information produced by the Great Lakes ATTC, MHTTC, and PTTC, as well as the other TTC programs across the country. 

  Supplemental webinar resources: Webinar presentation MEE Productions Newsletter: Engaging and Mobilizing the Grassroots Community - How to Work with CBOs MEE Productions Newsletter: Tackling America’s Opioid Epidemic from the Ground Up MEE Productions Newsletter: Effectively Engaging Men and Fathers to Support the Health and Wellness of Their Families MEE Productions Newsletter: Community Engagement 101 Infographic: The Win-Win of Community Engagement Infographic: Framing of Opioid Misuse   Presented by: Ivan J. Juzang, MBA, Founder and President of MEE Productions Inc. Description: Many agencies and organizations are struggling to engage members of affected communities with opioid prevention, recovery and treatment messaging, due to stigma related to addiction, ineffective outreach and engagement strategies, low levels of trust in government institutions and other challenges. During this webinar, MEE will share how Coalitions or Collaborations in any size community can enhance their outreach, engagement and prevention efforts, with a focus on hard-to-reach audiences. These strategies and tactics will help them grow their presence in both digital (online) and grassroots (off-line) spheres to educate communities and to mobilize partners and stakeholders, increasing both impact and effectiveness of their opioid prevention and reduction efforts. Learning Objectives: 1. Participants will understand MEE's Adaptation of the SPF Model (By-and-For Processes) to engage communities from oral-based cultures 2. Participants will understand why a mix of strategies results in the Most Effective Community Engagement Efforts 3. Participants will learn How to Use Community-Engagement Tactics in their Substance Misuse Prevention Work to Counter a Lack of Trust About Ivan J. Juzang, MBA Ivan Juzang, MBA, Founder and President of MEE Productions Inc., is a leading expert in health communications and social marketing. He has over 25 years of first-hand experience working on health disparities and public health issues affecting low income, underserved and devalued communities across America. Mr. Juzang’s work focuses on how service providers, community-based organizations and the public health community can present trauma-informed and culturally-relevant health information in such a way that lifestyle changes are sustainable in the context of an economically-challenged and stressed-out life. MEE specializes in community-centered approaches that acknowledge the social determinants of health, honor personal assets and resiliency, infuse protective factors and embrace trauma-informed strategies. MEE has been engaged in substance abuse prevention work since 1991 in low-income urban communities across the country. Its specific opioid misuse work has been conducted in urban, suburban and rural communities over the last five years, in places that include Philadelphia, Baltimore and New Orleans, with Prevention Coalitions across Ohio and statewide agencies in Louisiana. Mr. Juzang was a member of the Advisory Committee on Public Issues for The Ad Council and a current board member of Power to Decide (formerly the National Campaign to Prevent Teen and Unplanned Pregnancy). From 2003-2009, Mr. Juzang was a member of The Office of National Drug Control and Policy's Behavior Change Expert Panel. Mr. Juzang received his BS degree in Mechanical Engineering from Carnegie-Mellon University, and his MBA from The Wharton School of Business.