Webinar: Community Engagement Strategies - Best Practices for Preventing Substance Misuse at the Grassroots Level


Supplemental webinar resources:

Presented by: Ivan J. Juzang, MBA, Founder and President of MEE Productions Inc.


Many agencies and organizations are struggling to engage members of affected communities with opioid prevention, recovery and treatment messaging, due to stigma related to addiction, ineffective outreach and engagement strategies, low levels of trust in government institutions and other challenges. During this webinar, MEE will share how Coalitions or Collaborations in any size community can enhance their outreach, engagement and prevention efforts, with a focus on hard-to-reach audiences. These strategies and tactics will help them grow their presence in both digital (online) and grassroots (off-line) spheres to educate communities and to mobilize partners and stakeholders, increasing both impact and effectiveness of their opioid prevention and reduction efforts.

Learning Objectives:

1. Participants will understand MEE's Adaptation of the SPF Model (By-and-For Processes) to engage communities from oral-based cultures

2. Participants will understand why a mix of strategies results in the Most Effective Community Engagement Efforts

3. Participants will learn How to Use Community-Engagement Tactics in their Substance Misuse Prevention Work to Counter a Lack of Trust

About Ivan J. Juzang, MBA

Ivan Juzang, MBA, Founder and President of MEE Productions Inc., is a leading expert in health communications and social marketing. He has over 25 years of first-hand experience working on health disparities and public health issues affecting low income, underserved and devalued communities across America. Mr. Juzang’s work focuses on how service providers, community-based organizations and the public health community can present trauma-informed and culturally-relevant health information in such a way that lifestyle changes are sustainable in the context of an economically-challenged and stressed-out life.

MEE specializes in community-centered approaches that acknowledge the social determinants of health, honor personal assets and resiliency, infuse protective factors and embrace trauma-informed strategies. MEE has been engaged in substance abuse prevention work since 1991 in low-income urban communities across the country. Its specific opioid misuse work has been conducted in urban, suburban and rural communities over the last five years, in places that include Philadelphia, Baltimore and New Orleans, with Prevention Coalitions across Ohio and statewide agencies in Louisiana.

Mr. Juzang was a member of the Advisory Committee on Public Issues for The Ad Council and a current board member of Power to Decide (formerly the National Campaign to Prevent Teen and Unplanned Pregnancy). From 2003-2009, Mr. Juzang was a member of The Office of National Drug Control and Policy's Behavior Change Expert Panel. Mr. Juzang received his BS degree in Mechanical Engineering from Carnegie-Mellon University, and his MBA from The Wharton School of Business.

PTTC Region 4 webinar graphic 4.15.20


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