July 11, 2024, 1:00pm-2:30pm EST
COURSE DESCRIPTION
Messaging describes different methods of communication that people can use to share information. When utilized effectively by the prevention field, messaging can help improve people’s knowledge, attitudes, and behaviors around substance misuse. Recent data suggests that the reach of prevention messaging has decreased among youth at the same time that perceptions of harm for many substances has also decreased. Effective messaging is a critical tool in preventing substance use among youth and adults. This webinar will help prevention professionals learn why messaging is important to the field, understand how prevention can utilize a variety of messaging tools, recognize the core elements of how to craft an effective prevention message, learn the best practices for creating a prevention campaign, and discover how to share prevention messages among different audiences. The Central East PTTC has created a new infographic product to further share this information which will be reviewed as part of the webinar. Lastly, participants will be able to put this information to use by working in small groups to develop a prevention messaging campaign based on a provided scenario.
LEARNING OBJECTIVES
PRESENTERS
Emily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.
Olivia Stuart, MSW supports the training & technical assistance (T/TA) team in the development and delivery of knowledge translation products across multiple projects. In this capacity, she assists with webinars, literature reviews, and infographics on a range of behavioral health topics. Prior to joining Carnevale Associates, Olivia interned with the Urban Institute’s Justice Policy Center where she supported projects to reduce inequities in the criminal justice system. Olivia also served as a Graduate Research Supervisor at George Mason University and worked for several years in LGBTQ+ advocacy and fundraising. She holds a Master of Social Work degree from George Mason University.
