It’s Not about Me…It’s about Us: Engaging and Retaining, Part 2: Walk the Talk: Applying Techniques and Tools to Practice (Webinar Recording)

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It’s Not about Me…It’s about Us
Part 2: Walk the Talk: Applying Techniques and Tools to Practice
Lisa Connors, LCPC, NCC, MAC, ABD

November 17, 2022, 2:00pm-3:30pm EST


The engagement and retention of clients are crucial elements for desired outcomes and improved experiences of care for patients. Cultural humility, the SBIRT model, motivational interviewing principles, and coaching skills are essential in practice. This webinar will explore cultural humility and how it catalyzes engaging and retaining clients. It will review how using the Screening, Brief Intervention, and Referral to Treatment (SBIRT) approach supports patients in making healthier lifestyle changes related to excessive alcohol and drug use by using motivational interviewing principles through screening, conducting a brief intervention, and referring to treatment. When using the SBIRT model, professionals identify clients who may be using alcohol or illicit drugs/prescription medications in ways that are harmful to their health. This webinar will also explore coaching skills that can facilitate a client’s action toward change.


  • Describe the background and importance of conducting SBIRT in various settings to prevent excessive alcohol and drug use.
  • Engage clients using motivational interviewing and coaching strategies and skills.
  • Understand how to incorporate valid and reliable alcohol and drug screening tools in practice.
  • Apply elements of screening, brief intervention, and referral to the treatment.


Lisa ConnorsLisa Connors, LCPC, NCC, MAC, ABD is an Associate Pastor at In His Image International Ministry, Inc. She is a Licensed Bachelor Social Worker, Licensed Clinical Professional Counselor, National Certified Counselor, Board-Certified Coach, Master Addiction Counselor, Certified Clinical Trauma Professional, and Certified Grief Counseling Specialist. Ms. Connors is Certified in Thanatology [the study of death, dying, and bereavement]. She has been in the human services/social work/counseling fields for 30 years and has worked in a variety of settings providing services to the despondent and downtrodden. Ms. Connors works tirelessly to help others reach their fullest potential in life, supporting and empowering those who have been oppressed, stigmatized, marginalized, and victimized. Her greatest passion is working with, serving, and providing training related to individuals affected by HIV/AIDS, substance use and mental health disorders, violence/abuse/trauma, grief and loss, racial and social injustices. Ms. Connors is a mental health therapist providing services to individuals who have co-occurring issues. In addition to her pastoral and clinical work, Ms. Connors is a college professor. She has taught at the University of Maryland and is currently teaching at Anne Arundel Community College in Maryland. Like many women of color, Ms. Connors has experienced various forms of oppression. Ms. Connors earned her Bachelor of Social Work, Master of Divinity, Master of Arts in Professional Counseling degrees, respectively, and is a Doctoral Candidate completing her Ph.D. in Psychology.


November 17, 2022
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