LGBTQ Affirming Prevention Messaging: Safety, Engagement, Retention, Strategies (Webinar Recording)

Central East PTTC logoDanya Institute logo

LGBTQ Affirming Prevention Messaging: Safety, Engagement, Retention, Strategies
Randall Leonard, LCSW-C

August 16, 2023, 1:00pm-3:00pm EST


LGBTQ people, particularly youth, gender diverse folks, and individuals of color, are often labeled both “high-risk” and “hard to reach” populations. Taking the time to understand the medical mistrust dynamics within the community is essential to an embracing welcome. Often, what makes the difference in reaching out to LGBTQ communities with prevention messages is a well-considered, community-designed, targeted campaign featuring high-impact images and culturally-responsive text. This webinar will describe some of the threats that LGBTQ community members may be concerned about in treatment, discuss impactful ways to communicate safety and respect, and give practical examples of prevention messages that have been effective with these populations.


  • Describe common experiences of safety and threat for LGBTQ people accessing services.
  • Define signals and dynamics in agency messaging that may impact engagement and retention with LGBTQ clients.
  • Identify at least 3 evidence-based outreach strategies that can be effective with LGBTQ community members


Randall Leonard headshotRandall Leonard, LCSW-C, is a licensed clinical social worker who has specialized in the care of LGBTQ individuals for four years. They currently serve as a Staff Therapist at the Center for LGBTQ Health Equity, a Center of Excellence of Chase Brexton Health Care, providing individual therapy as well as assessments for gender-affirming surgery. They also facilitate “Identity Talk”, a group for trans and gender-diverse people of color to process intersectionality between culture and gender.

Before joining the Chase Brexton team, Randall served survivors of intimate partner violence at Family and Children’s Services, where they provided individual therapy and a weekly support group. In addition, they worked as a Behavioral Specialist in the Emergency Department of Union Memorial Hospital. They started their social work career working with people with severe and persistent mental illness at Sheppard Pratt Health Systems. Randall holds a Master of Social Work from the University of Maryland School of Social Work with a concentration in clinical behavioral health.


August 16, 2023
Developed by
Target Audience(s)
External Link
Copyright © 2024 Prevention Technology Transfer Center (PTTC) Network