Pitching Prevention: Explaining the Importance of Prevention through Effective Messages


The Great Lakes PTTC offers this training to prevention practitioners in HHS Region 5: IL, IN, MI, MN, OH, and WI. This training is offered in response to a need identified by Region 5 stakeholders.

This 90-minute webinar will provide insight and information on how to tell your story and promote prevention in your community.  The webinar will focus on using persuasive communication, tailoring your message to your audience, and using communication to overcome barriers to full community engagement. 



  • Describe how to use contextual information about a community to create persuasive communications
  • Define three key elements of effective prevention messages
  • Identify barriers to engaging new partners and strategies to overcome them



Jessica GoldbergMs. Goldberg is responsible for providing virtual and in-person training and technical assistance (T/TA) to prevention practitioners served by SAMHSA’s Prevention Technology Transfer Center for Health and Human Services Region 2, as well as state agencies and community-based organizational clients of EDC’s Prevention Solutions initiative and school-based staff members through the Massachusetts Department of Elementary and Secondary Education’s Social and Emotional Learning and Mental Health Academy. Previously, Ms. Goldberg provided T/TA to community coalitions in Massachusetts working to prevent substance misuse, obesity, violence and crime, and to promote positive mental health and youth development.

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