Be Above the Influence, Underage Drinking Prevention Campaign: Ten New Mexico Counties Working for a Collective Impact

February 17, 2022

From the February 2022 South Southwest PTTC newsletter, Frank Magourilos, CEO of Prevention Works Consulting LLC shares his knowledge and expertise about a social health marketing campaign implemented in New Mexico called Be Above the Influence (BE-ATI) underage drinking prevention campaign. The article describes best practices, lessons learned, budget, and impact to more than a million residents.

Read more about their success and learn how to implement a social health marketing campaign in your area. 


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