PTTC Research Brief - Prevention: A Public Health Strategy for Affecting Change

Prevention is a public health strategy has been implemented for centuries. Whether to reduce the spread of disease or to mitigate the use of substances, educating the public on the dangers and potential negative outcomes of risky behaviors has become a mainstay of preventative actions. Educating the general public about health prevention is complex. Within society are cultures and subcultures with their own values, systems of belief, education levels, cultural traditions, and socioeconomic statuses. Additionally, demographics concerning age, racial identity, access to healthy food and healthcare, quality of available education, safe neighborhoods, and affordable housing also factor into prevention-oriented messaging. In short, blanketed, one-size-fits-all prevention strategies often fall short of expected outcomes. 

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