The Importance of Evaluation in Prevention, Part 1: What is Evaluation and How It Supports Strategic Planning (Webinar Recording)

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The Importance of Evaluation in Prevention
Part 1: What is Evaluation and How It Supports Strategic Planning
Josh Esrick, MPP, and Emily Patton, MSc, PgDip

July 18, 2023, 1:00pm-2:30pm EST


This webinar will provide an overview of evaluation core concepts and their relevance to prevention services. It will discuss the purpose of evaluation and how evaluations can be used to expand opportunities for improving community health and well-being. The webinar will also review the principles of evaluation and explain their meaning: utility, feasibility, propriety, and accuracy. Additionally, it will summarize the basics of evaluation plans and how their development stems from planning tools such logic models and action plans. Lastly, the webinar will provide a small group discussion opportunity for participants to share their experiences with evaluations.


  • Describe the importance of evaluation to strategic planning
  • Recognize how evaluation can led to improved prevention outcomes
  • Identify the principles of evaluation
  • Explain the connections between logic models, action plans, and evaluation plans


Josh Esrick, MPPJosh Esrick, MPP is the Chief of Training and Technical Assistance at Carnevale Associates, LLC. Mr. Esrick has over ten years of experience researching, writing, evaluating, and presenting on substance use prevention and other behavioral health topics. He is an expert in providing training and technical assistance (TTA) in substance use, having overseen the development of hundreds of TTA products for numerous clients, including six of SAMHSA’s ten regional Prevention Technology Transfer Centers (PTTCs), the PTTC Network Coordinating Office, the Central East Addiction Technology Transfer Center (ATTC) and Mental Health Technology Transfer Centers (MHTTC), and SAMHSA’s Center for the Application of Prevention Technologies (CAPT). These trainings and products have covered a wide range of topics, including strategic planning, data collection and analysis, and identifying evidence-based prevention interventions for youth. In addition to TTA, Mr. Esrick has directly provided many of these services to behavioral health agencies and other entities. He has published several academic journal articles. He holds a Bachelor of Arts in Political Science from the State University of New York at Buffalo and a Master of Public Policy from George Washington University.



Emily Patton, MSEmily Patton, MSc, PgDip holds a Masters of Science in Abnormal and Clinical Psychology from Swansea University and a Postgraduate Degree in Criminology and Criminal Justice from the University of Edinburgh. She offers significant professional experience in the fields of public policy development and analysis, criminal justice research, data collection and analysis, program development, and performance management.


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