Trending Now on Social Media: Sustainable, Realistic Social Media Strategies for Substance Misuse Prevention


Social media can be a powerful tool in our substance misuse prevention work. The number of digital platforms continues to grow and the way they deliver content is ever-changing. Often, we have limited resources to implement social media plans. Competing priorities, minimal staff time, and an inability to keep up with the technology can make social media planning feel overwhelming.

This 90-minute webinar will address ways to navigate these challenges. Join us to learn how to develop and implement manageable and effective social media plans. The session will introduce tools to help broaden reach and enhance engagement.  We will share tips for curating and creating engaging, original content for a variety of platforms. Additionally, we will explore ways to use social media advertising, scheduling, and insights.



  • Select practical tools, resources, and strategies to create social media content.
  • Identify strategies to increase social media engagement and reach.
  • Integrate social media plans as part of information dissemination, event promotion, and storytelling.



Presentation Recording, March 28, 2024

Presentation Slides, March 28, 2024

PreventionFIRST! Canva Content Creation handout 

PreventionFIRST! Making Content Creation Easier handout

PreventionFIRST! Social Media content planning template handout

PreventionFIRST! Thought Questions/Social Media Planning Strategies handout



Jennifer Bierer, BA

Jennifer Bierer is the Director of Communications at PreventionFIRST!  At PreventionFIRST! Jennifer leads social media, public relations, and marketing strategies and coordinates problem gambling prevention strategies. Additionally, she provides training and technical assistance on sustainable, realistic communication strategies for community organizations and prevention professionals. She serves as a board member for the Problem Gambling Network of Ohio.

Jennifer is passionate about public health and has extensive health promotion experience in the areas of chronic diseases, obesity, traffic-related deaths/injuries, mental health, and substance use/misuse. She has also developed marketing strategies and branding for several worker-owned businesses.

Jennifer has a Bachelor of Arts in communication and public relations from Xavier University and is currently working on her Ohio Certified Prevention Specialist credential. Her life outside of work is filled with houseplants, home improvements, furry friends, human friends, family, and three college-age sons.


The Great Lakes A/MH/PTTC is offering this training for individuals working in HHS Region 5: IL, IN, MI, MN, OH, WI. This training is being provided in response to a need identified by Region 5 stakeholders.

Copyright © 2024 Prevention Technology Transfer Center (PTTC) Network