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<p><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="338" src="https://player.vimeo.com/video/853191519?h=ec1e90597e&badge=0&autopause=0&player_id=0&app_id=58479
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<h2><span class="text-green"><strong>Media in Prevention: A three-part webinar series</strong></span></h2>
<h3><span class="text-plum"><strong>Webinar 3: Using Media in Substance Misuse Prevention</strong></span></h3>
<p><strong>August 1, 2023</strong></p>
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<h4><span class="text-blue"><strong>Series Description</strong></span></h4>
<p>Effectively using social media platforms and being media literate is critically important in a digital age. Improving prevention practitioners’ media literacy and their use of social media platforms can enhance communication with key audiences and result in more effective prevention efforts. This three-part webinar series aims to do this by helping participants better understand core concepts such as media literacy, social media strategies, and the role of advertising in substance use, and develop skills to think critically about social media, its’ messages, and its role in prevention.</p>
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<h4><span class="text-blue"><strong>Webinar Description</strong></span></h4>
<p>Social media posts and traditional advertising about alcohol are common, and as more states legalize non-medical use of cannabis, cannabis marketing is also increasing. Many brand-generated posts and advertisements use appeals that underage individuals find interesting and attractive. In this session, we will discuss alcohol and cannabis marketing on social media and their association with outcomes related to substance use among adolescents and young adults. </p>
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<h4><span class="text-blue"><strong>Objectives</strong></span></h4>
<p>In this webinar, participants will:</p>
<ul>
<li>Describe how advertising and social media are associated with alcohol and cannabis use. </li>
<li>Understand the social media landscape as it relates to alcohol and cannabis. </li>
<li>Consider the role media may play in prevention efforts related to substance misuse. </li>
</ul>
<p> </p>
<h4><span class="text-blue"><strong>Webinar Recording and Slides</strong></span></h4>
<ul>
<li><a href="https://vimeo.com/853191519/ec1e90597e?share=copy" target="_blank" title="Download the Recoding for Using Media in Substance Misuse Prevention, here.">Media in Prevention Webinar 3: Using Media in Substance Misuse Prevention Recording</a></li>
<li><a href="https://pttcnetwork.org/sites/pttc/files/2023-08/R9PTTC_Hust%20and%20Willoughby_v2_7.25.2023_bw.pdf" target="_blank" title="Download the Media in Prevention Series Webinar 3: Using Media in Substance Misuse Prevention slide deck, here.">Media in Prevention Webinar 3: Using Media in Substance Misuse Prevention Slide Deck (PDF)</a></li>
</ul>
<p> </p>
<h4><span class="text-blue"><strong>Additional Resources</strong></span></h4>
<ul>
<li><a href="https://labs.wsu.edu/mac/" target="_blank" title="Navigate to the WSU Mac Lab, here">WSU MAC (Media, Adolescents and Cannabis) Lab</a></li>
<li><a href="https://online.wsu.edu/online-degrees/certificates/health-communication-and-promotion-graduate-certificate/" target="_blank" title="Visit the WSU Online School to learn about the Health Communication & Promotion Certificate program, here.">WSU Online Program: Murrow Health Communication and Promotion certificate program</a></li>
</ul>
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<h4><span class="text-blue"><strong>Research Publications</strong></span></h4>
<ul>
<li><a href="https://psycnet.apa.org/record/2023-65877-001" target="_blank" title="Open the Research Paper, here">APA PsycNet: Examining science and media literacy health communication messages to reduce intentions to use cannabis while pregnant.</a></li>
<li><a href="https://methods.sagepub.com/case/online-mixed-methods-developing-narrative-health-communication-messages" target="_blank" title="Read the Research Paper, An Online Mixed-Methods Approach to Developing Narrative Health Communication Messages">Sage Research Methods: An Online Mixed-Methods Approach to Developing Narrative Health Communication Messages</a></li>
<li><a href="https://www.tandfonline.com/doi/full/10.1080/10810730.2017.1343877?journalCode=uhcm20" target="_blank" title="Read the Research Article, The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting, here.">Taylor & Francis Online: </a><a href="https://www.tandfonline.com/doi/abs/10.1080/10810730.2017.1343877?journalCode=uhcm20" target="_blank">The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting.</a></li>
<li><a href="https://www.sciencedirect.com/science/article/pii/S0747563217306040" target="_blank" title="Read the Research Article, Do pictures help tell the story? An experimental test of narrative and emojis in a health text message intervention, here.">Science Direct: Do pictures help tell the story? An experimental test of narrative and emojis in a health text message intervention</a></li>
</ul>
<p></p>
<h4><span class="text-blue"><strong>Presenters</strong></span></h4>
<p><strong>Stacey J. T. Hust, PhD, </strong>Associate Dean of Faculty Affairs and Operations, Professor at The Edward R. Murrow College of Communication at Washington State University. Stacey is a health communication researcher whose work identifies effective health communication messaging that can be used to reduce substance misuse and sexual violence among young people. </p>
<p><strong>Jessica Fitts Willoughby, PhD</strong>, Associate professor at the Edward R. Murrow College of Communication at Washington State University. Jessica is a health communication researcher whose work focuses on how media, including digital media, can be used for health promotion, especially among adolescents and young adults.</p>
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<h4><span class="text-blue"><strong>Questions</strong></span></h4>
<p>Contact Britany Wiele (<a href="mailto:
[email protected]" target="_blank" title="Email Britany Wiele">
[email protected]</a>) if you have additional questions about the content related to this webinar.</p>
