Using Data to Tell Your Story: Advancing Prevention Efforts into the Future, Part 2 (Webinar Recording)

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Using Data to Tell Your Story: Advancing Prevention Efforts into the Future
Josh Esrick, MPP, Jessica Goldberg, MSW, MPH, and Cory Morton, PhD, MSW

October 19, 2021, 1-2:30 PM EST


As our country continues to grapple with the Covid-19 pandemic, communities are experiencing emerging and worsening substance misuse problems relating to it. Many of these issues—for example, easing retail restrictions for alcohol and marijuana and the devastating rise in fatal opioid overdoses nationally—we are aware of it. But, many we are not, in part because the pandemic has hindered our ability to collect data to better understand what is happening in our communities. We as prevention practitioners need to have data to tell the story of how the pandemic has affected substance misuse in our communities, and to use that data to bring partners to the table to plan, implement and support strategies to meet these new challenges.

This four-part virtual learning event series, featuring two webinars and two interactive “learning labs”, will explore finding, collecting, understanding and, ultimately, using data to tell your community’s story through the covid-19 pandemic. It will provide you with the tools necessary to locate existing substance misuse-related data, fill in data gaps with local data collection, and troubleshoot issues relating to data quality. It will also highlight the importance of using data to create a compelling narrative about your community’s experience, interpreting data appropriately and framing it as a story that will resonate with your key stakeholders and the public alike. During the learning lab sessions, participants will have the opportunity to apply the information shared during the webinar sessions through hands-on activities and case study examples.

Note: Recordings of the two interactive "learning labs" will not be posted.


  • Discuss the importance of using data to tell your community’s “story” with regard to substance misuse
  • Describe strategies for working with imperfect data to tell your community story
  • List steps in the process of analyzing and using data to guide current and future prevention efforts
  • Discuss ways to share your community story with key stakeholders to build prevention capacity


Josh Esrick, MPPJosh Esrick, MPP is a Senior Policy Analyst with Carnevale Associates. Josh has extensive experience in substance use prevention; researching, writing, and presenting on best practice and knowledge development publications, briefs, and reference guides; and developing and providing T/TA to numerous organizations. He developed numerous SAMHSA Center for the Application of Prevention Technologies’ (CAPT) products on strategies to prevent opioid misuse and overdose, risk and protective factors for substance use, youth substance use prevention strategies, youth substance use trends, emerging substance use trends, the potential regulations surrounding marijuana legalization, as well as numerous other topics.


Jessica GoldbergJessica Goldberg, MSW, MPH  is a certified prevention specialist and highly skilled trainer, designs and delivers impactful learning events, consultation, and coaching support. For over a decade, she has specialized in building capacity to improve health, mental health, and behavioral health. She brings a deep commitment to health equity and mental health equity to her leadership of in-person and virtual training and technical assistance (TTA). Her areas of expertise include preventing youth substance use; promoting cross-sector collaborations; addressing health disparities; and supporting strategic planning, logic model development, and sustainability planning. Jess holds an MPH and an MSW from Boston University.


Cory MortonDr. Cory Morton, Assistant Research Professor has over ten years of experience conducting research in the field of prevention science. His research investigates the community context of substance use—whether structural features of neighborhoods, such as access to substance use and social services, lessen substance related harms and support individual and family well-being. Cory’s coordinates the Northeast and Caribbean Prevention PTTC’s special focus on geospatial applications, providing webinars and technical assistance on using mapping to determine community need or to evidence change. Cory holds a Ph.D. in Social Work from Rutgers University.

October 19, 2021
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