Planning SMART - Strengthening Goals & Objectives to Improve Your Prevention Planning Process


Webinar Description

During this webinar, participants explored the steps in data-driven public health planning processes to guide prevention efforts and examine the role and importance of goal- and objective-setting within such a process. We examined the differences between goals and objectives and described how to develop clear goals and SMART objectives, working through examples of each to improve them. Also considered were barriers to setting and pursuing goals and objectives in prevention planning efforts and the real-world benefits and challenges of committing to this type of process.


Presenter Information

Clara McCurdy-Kirlis is a multilingual communications and project management professional and has over 15 years of experience in project development, implementation, and management. She has held lead roles in health and education instructional design for adult learners, e-learning design and delivery, higher education curricula development, and interdisciplinary project coordination. McCurdy-Kirlis has also led communities of practice (CoP) with an emphasis on facilitating dialogue in a safe space where participants can share successes, challenges, and brainstorm solutions together. Clara designs virtual and face-to-face training materials and creates tools, blogs, and informational resources for the Northeast and Caribbean Prevention Technology Transfer Center in English and Spanish.

Jess Goldberg is a Training and Technical Assistance Specialist with Education Development Center. For over a decade, Jess has specialized in building capacity to improve behavioral health at the national, state, regional and local levels. Her areas of expertise include preventing youth substance use; promoting cross-sector collaborations; addressing health disparities; strategic planning, logic model development, and sustainability planning.  Jess is a Certified Prevention Specialty and holds an MSW and an MPH from Boston University.


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