Three-Part Cannabis Webinar Series
Prevention Professionals located in HHS Region 8 - Mountain Plains PTTC (CO, MT, ND, SD, UT, WY), are invited to attend this no-cost, three-part training series on cannabis. Hear from experts about lessons learned with regards to cannabis legalization in their states; Gain a better understanding of the changing marketing messages created by the cannabis industry and what to do about it; As well as learn about various strategies to prevent cannabis use among youth.
Part 2: Cannabis: New Conversations for Changing Times
June 7, 2022
Presented by Jamie Comstock & Robin Carr, Info Inspired, LLC
During this training, preventionists will be called to shift their approach in response to the changing cannabis policy and industry landscape. The times have changed, and so must our conversations in the community. An overview of marketing trends will be provided, which have moved far beyond selling a “high”, to selling a lifestyle, a path to natural health and wellness, and any mood/experience/delivery method of the consumer’s choosing. Further, the importance of staying informed about marketing trends and some strategies for doing so, will be highlighted. Additionally, a framework for selecting messages/materials available for the prevention field will be offered. Preventionists have moved from the need to be content creators, and now must be expert curators. Lastly, an emphasis will be placed on audience analysis and editing, too! The goal is for participants to build confidence and skills for more effective conversations about cannabis.
- Describe the current cannabis landscape and industry marketing trends.
- Identify prevention strategies for a variety of cannabis regulatory frameworks.
- Formulate messages that resonate with a range of audiences.
- Formulate content from available tools and resources for the prevention field.
Webinar Recording & Resources: