Webinar: Trauma-Informed Health Communications 101: Targeting Low Income Communities of Color

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Presented by: Ivan Juzang, MBA


This session is designed to improve prevention professionals’ cultural competency and ability to communicate with low-income communities of color (particularly urban, African-American communities), to provide them with behavioral health information in a way that is effective and culturally-relevant. The webinar addresses why traditional forms of health communications may not be cost-effective or culturally-sensitive, and also how they may be insulting to low-income audiences and counter-productive to a prevention program’s goals.

Learning Objectives:

  1. Increase their awareness and understanding of the worldview and specific cultural and communication dynamics of African-American communities.
  2. Identify key differences between oral-based and literate-based cultures.
  3. Gain information and context that enhances empathy for clients who reflect different backgrounds, experiences and worldviews from outreach and other staff at the agencies and programs designed to serve them.
  4. Learn the steps required to develop trauma-informed, culturally relevant messaging and materials, including how to develop messages that include references to stress & trauma, resilience and healing/recovery, so that they resonate with audiences who live in at-risk environments.

About Ivan Juzang, MBA

Ivan Juzang, MBA, Founder and President of MEE Productions Inc., is a leading expert in health communications and social marketing. He has over 25 years of first-hand experience working on health disparities and public health issues affecting low income, underserved and devalued communities across America. Mr. Juzang’s work focuses on how service providers, community-based organizations and the public health community can present trauma-informed and culturally-relevant health information in such a way that lifestyle changes are sustainable in the context of an economically-challenged and stressed-out life.

MEE specializes in community-centered approaches that acknowledge the social determinants of health, honor personal assets and resiliency, infuse protective factors and embrace trauma-informed strategies. MEE has been engaged in substance abuse prevention work since 1991 in low-income urban communities across the country.  Its specific opioid misuse work has been conducted in urban, suburban and rural communities over the last five years, in places that include Philadelphia, Baltimore and New Orleans, with Prevention Coalitions across Ohio and statewide agencies in Louisiana.

Mr. Juzang was a member of the Advisory Committee on Public Issues for The Ad Council and a current board member of Power to Decide (formerly the National Campaign to Prevent Teen and Unplanned Pregnancy). From 2003-2009, Mr. Juzang was a member of The Office of National Drug Control and Policy's Behavior Change Expert Panel. Mr. Juzang received his BS degree in Mechanical Engineering from Carnegie-Mellon University, and his MBA from The Wharton School of Business.

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