Social Norms 3-Part Series: Webinar #3: Applying the Science of the Positive in Strategic Communications

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Social Norms 3-Part Series: Using the Science of the Positive to Increase Your Community Impact

Webinar 3: Applying Science of the Positive in Strategic Communications

September 20, 2021

Presented by Sara Thompson, PCN Communications Expert @ The Montana Institute Full Bio

This webinar will help prevention practitioners improve communications around substance misuse prevention in their communities with the Science of the Positive, a framework that promotes protective factors, increases healthy norms, and positively transforms community cultures. This webinar will provide attendees with new communication skills that can be used immediately to harness positivity and hope in their work and messaging.

Participants will:

  1. Describe the qualities of communications that use the Science of the Positive Cycle of Transformation
  2. Demonstrate how to integrate hope and concern into strategic communications
  3. List the Seven Core Principles as a new way of framing community action

 

Webinar 3 Recording & Resources: 

 

Science of the Positive Key Articles and Resources: 

The following are additional materials to learn more about the Science of the Positive framework as expressed through the Positive Community Norms framework - evolving from social norms marketing - as a communications strategy. There is also information about the HOPE (Healthy Outcomes from Positive Experiences) Framework.

Downloadable Articles:

Reduction of Youth Monthly Alcohol Use Using the Positive Community Norms Approach, (Research Article). The Montana Institute, April 2020.

Positive Childhood Experiences and Adult Mental and Relational Health in a Statewide Sample, (Research Article). The Montana Institute, September 2019.

 Youth Misperceptions of Peer Substance Use Norms: A Hidden Risk Factor in State and Community Prevention, (Research Article). The Montana Institute, March 2013. 

Effectiveness of Social norms media marketing in reducing drinking and driving: A statewide campaign, (Research article). The Montana Institute, 2010

Engaging Men as Social Justice Allies in Ending Violence Against Women: Evidence for a Social Norms Approach, (Research Article). The Montana Institute, March 2010. 

 

Other Resources: 

  1. Linkenbach J. Health entrepreneurism. In: Anderson DS, Milgram GG, eds. Sourcebook 2001 promising practices: campus alcohol strategies. Fairfax, VA: George Mason University, 2001:157.
  2. Linkenbach JW. Social norms. In: Kotler P, Roberto N, Lee N, eds. Social marketing: improving the quality of life. 2nd ed. Thousand Oaks, CA: Sage Publication, Inc, 2002:173.
  3. Linkenbach JW. Marketing highlight: drinking and driving. In: Kotler P, Roberto N, Lee N, eds. Social marketing: improving the quality of life. 2nd ed. Thousand Oaks, CA: Sage Publication, Inc., 2002:162-166.
  4. Linkenbach J. The Montana Model: development and overview of a seven-step process for implementing macro-level social norms campaigns. In: Perkins HW,   ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:182-205. 
  5. Linkenbach J, Perkins HW. Misperceptions of peer alcohol norms in a statewide survey of young adults. In: Perkins HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:173-181.
  6. Linkenbach J, Perkins HW. MOST of us are tobacco-free: an eight-month social norms campaign reducing youth initiation of smoking in Montana. In: Perkins HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:224-234.
  7. Linkenbach J, Perkins HW, DeJong W. Parents’ perceptions of parenting norms: Using the social norms approach to reinforce effective parenting. In: Perkins, HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:247-258.
  8. Linkenbach, JW. Perceptions, policies and social norms: transforming alcohol cultures over the next 100 years. In: Jurkiewicz CL, Painter MJ, eds. Social and economic control of alcohol: the 21st amendment in the 21st century. New York, NY: CRC Press, 2008:139-157.
  9. Austin CG, Linkenbach J, Keller S, Otto J. Using social media to cultivate positive community norms. In: Li EY, Loh S, Evans C, Lorenzi F, eds. Organizations and social networking: utilizing social CRM to engage consumers.  Hershey, PA: Business Science Reference–ICI Global, 2013:16-39.
  10. Otto J, Ward N, Swinford S, Linkenbach J. Engaging worksite bystanders to reduce risky driving. In: Smiley A, ed. Transportation research part f: traffic psychology and behavior, (Vol. 26, Part B). Tucson, AZ: Lawyers & Judges Publishing Company, Inc., 2014, September:370-378.  
  11. Linkenbach JW, Klika JB, Jones J, Roche V. Preventing child maltreatment through the positive community norms framework. In: Alexander R, ed. Research and practices in child maltreatment prevention: societal, organizational and international approaches (Vol. 2). St. Louis, MI: STM Learning, Inc., 2017:3-15.
  12.  Linkenbach J. The seven-step Montana model of positive community norms communications. In: Anderson DS, Miller RE, eds. Health and safety communication: a practical guide forward. London, England: Routledge Publishers, 2019: 87-88.
  13. Linkenbach J. The science of the positive—cycle of transformation. In: Anderson DS, Miller RE, eds. Health and safety communication: a practical guide forward. London, England: Routledge Publishers, 2019:90-91.

 

 

Webinar 1: An Introduction to the Science of the Positive - Recording & Resources

Webinar 2: Introduction to Positive Community Norms - Recording & Resources

Social Norms Webinar Series Information

 

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