
Social Norms 3-Part Series: Webinar #2: Introduction to Positive Community Norms
August 6, 2021
Social Norms 3-Part Series: Using the Science of the Positive to Increase Your Community Impact
Webinar 2: Introduction to Positive Community Norms
August 16, 2021
Learn the essential seven steps for planning, building, and evaluating a Positive Community Norms intervention. Participants will be provided seven 10-minute videos to watch as "homework" before attending this 90-minute interactive discussion that will provide plenty of time for real time questions and answers.
Participants will:
- Identify the Seven Steps of the Montana Model of Positive Community Norms Communication
- Discuss how misperceptions influence attitudes and behaviors
- Explain how the Positive Community Norms approach corrects misperceptions to impact behavior and increase health
Presented by Sara Thompson, PCN Communications Expert @ The Montana Institute
Full Bio
Recorded Webinar
Presentation Slides
Videos on how to use the Positive Community Norms Approach in communications:
Overview of the 7 Step Model for PCN Communications
Step 1: Planning and Environmental Advocacy
Step 4: Communication Planning
Step 5: Pilot Testing and Refining
Full series information
Webinar 1: An Introduction to the Science of the Positive - Recording & Resources
Webinar 3: Applying the Science of the Positive to Strategic Communications - Recording & Resources