Social Norms 3-Part Series: Webinar #2: Introduction to Positive Community Norms


Social Norms 3-Part Series: Using the Science of the Positive to Increase Your Community Impact

Webinar 2: Introduction to Positive Community Norms

August 16, 2021 

Learn the essential seven steps for planning, building, and evaluating a Positive Community Norms intervention. Participants will be provided seven 10-minute videos to watch as "homework" before attending this 90-minute interactive discussion that will provide plenty of time for real time questions and answers. 

Participants will:

  1. Identify the Seven Steps of the Montana Model of Positive Community Norms Communication
  2. Discuss how misperceptions influence attitudes and behaviors
  3. Explain how the Positive Community Norms approach corrects misperceptions to impact behavior and increase health


Presented by Sara Thompson, PCN Communications Expert @ The Montana Institute

Full Bio


Recorded Webinar

Presentation Slides


Videos on how to use the Positive Community Norms Approach in communications:

Overview of the 7 Step Model for PCN Communications

Step 1: Planning and Environmental Advocacy

Step 2: Baseline Data

Step 3: Message Development

Step 4: Communication Planning

Step 5: Pilot Testing and Refining

Step 6: Implementation

Step 7: Evaluation


Full series information

Webinar 1: An Introduction to the Science of the Positive - Recording & Resources

Webinar 3: Applying the Science of the Positive to Strategic Communications - Recording & Resources


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